Angela Hausman, PhD — June 8, 2020 Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a … Continue reading How to Build a Marketing Firm from Scratch: Success in Your Own Business
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers
Mikel Bruce — May 29, 2020 Internet usage is spiking as more and more customers and businesses are relying on online information and services due to COVID-19. With so much attention online, a strong web presence is more important than ever before. During this difficult time, small steps can help your business to better serve … Continue reading Build a Stronger Web Presence During COVID-19
Samuel Larson — May 27, 2020 Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first … Continue reading How to Build a Social Media Marketing Funnel
Susan Gilbert — May 21, 2020 Today I have some resources to help you maximize your business marketing with four great tools for LinkedIn. Here’s links with tips and tricks to kick start your work week. It is possible to attract more leads and sales on LinkedIn without cold outreach. There are several tools available … Continue reading Build a Stronger Network on LinkedIn with These 4 Tools
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Amy Gesenhues on May 21, 2020 Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies … Continue reading Marketers still struggle to build a unified source of data
Chris Christoff — May 19, 2020 When you run a blog, its success relies on its readers. Without dedicated blog visitors, your content won’t be able to generate leads, build customer loyalty, or bring in revenue. That’s why you need to develop a strong connection with your audience. Did you know that 53 percent of … Continue reading How to Build a Strong Connection With Your Blogging Audience
Samantha Warren — May 13, 2020 In this time when everything from shopping malls to branded stores is closed. There is nothing that people can do outside and this has increased the number of people who use the internet on a daily basis. With the increase in the number of people, there is also an … Continue reading 5 Tips to Build a Strong SEO Program During COVID-19
Enstine Muki — April 29, 2020 Each time I embark on any business venture, I have some expectations and failure isn’t one on the list at all. I always have the strong belief that if I connect the dots correctly, the results will be positive, stepping me forward to another level in life. When I … Continue reading How to Build an Email List That Will Not Disappoint Your Expectations
Lauren Taylar — April 27, 2020 There’s something that social media platforms like Instagram, Facebook, and Twitter can’t compete with at the same level as blogging – SEO, or search engine optimization. Most service-based business owners are not harnessing the power of SEO by using their website to publish strategic blog content that resonates with … Continue reading 3 Reasons Why You Shouldn’t Build Your Entire Business on Social Media
