June 13, 2025 I write novels and build AI. The real story is more complicated than either side admits BY Lauren Oliver “In three years,” a fellow tech executive recently told me with serene confidence, “Everyone will be able to make a full-length movie in AI, totally personalized for them, by just typing up a few … Continue reading I write novels and build AI. The real story is more complicated than either side admits
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world. Stephanie Miller on June 11, 2025 B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive … Continue reading How strong brands build stronger B2B pipelines
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
April 20, 2025 How leaders can build a culture of wellness that actually works BY Next Big Idea Club Patricia Grabarek and Katina Sawyer are cofounders of Workr Beeing, where they help clients create thriving workplace environments. They are both industrial/organizational psychologists. Patricia has a background in consulting and internal roles, having led people analytics and … Continue reading How leaders can build a culture of wellness that actually works
Google’s Culture Trains AI Entrepreneurs To Build Startups by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2025 Fourteen of the top 50 AI startups were co-founded and led by former Google employees. Data compiled and released Thursday by WriterBuddy.ai found that these former Google employees continue to shape the AI industry. These companies have collectively raised $14.7 billion, … Continue reading Google’s Culture Trains AI Entrepreneurs To Build Startups
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. Ana Mourão on March 14, 2025 As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability … Continue reading How to build use cases to break down customer data silos
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence. Alicia Arnold on February 5, 2025 Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in … Continue reading How to build consumer trust in the age of AI
February 04, 2025 This is how you build a team of self-starters Nurturing leadership at every level starts from the corporate culture. Here are five core principles that you need to foster it. BY Eugeny Naidenov In the classic rockumentary This Is Spinal Tap, there’s a moment when a band member demonstrates an amplifier that goes to … Continue reading This is how you build a team of self-starters
