Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
Amanda Waltz December 15, 2021 When starting a small business, reaching the point where it is time to get your name out into the world is both nerve racking and exciting. Sometimes, people get ahead of themselves, by creating social media accounts and calling it a day. This is not how you build your business. … Continue reading How to Build a Strategy Before Launching Your Website
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
Tom Whatley November 30, 2021 79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand … Continue reading A Guide to Reputation Management: Build an Audience of Superfans
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset. William Terdoslavich on November 24, 2021 The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just … Continue reading Build trust, gain sales
A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity
Michelle Palacios November 11, 2021 Anyone else amazed that it’s already November of 2021? I could have sworn (November 25, 2021) was January 1st and we’d barely made a dent in all of the possibilities a new year holds. And yet here we are, barreling towards the biggest sales weeks of the year for most … Continue reading 5 Tips to Help You Build Your Black Friday Marketing Plan ASAP
Susan Hunt November 11, 2021 One of the most spirited debates online this past week was in response to an article titled, “The 37 year olds are afraid of the 23 year olds that work for them.” It went on to explore the tension between Millennial managers and Gen Z employees over topics like work-life … Continue reading How to Build Generational Inclusivity
Sustained revenue growth is built on optimized RevOps teams and strategies. Corey Patterson on November 9, 2021 When B2B brands look to increase revenue, relying on natural growth supported by a traditional operations organization doesn’t always cut it. That’s why so many companies have deployed Revenue Operations (RevOps) teams to optimize the process. According to … Continue reading How to build a successful RevOps team
Josh Perlstein November 8, 2021 The holidays are an important time for any brand that sells to the general market. Despite 2020’s economic slowdown, there’s no doubt that shoppers still save up to buy gifts and entertain throughout the season. Holiday shopping sales will be more robust in 2021 than it was in 2020, with … Continue reading Tips to Build a Successful Holiday CRM Strategy
