CMOs Find AI Helps Adapt To Lower Budgets by Laurie Sullivan , Staff Writer, May 11, 2026 The marketing budget as a percent of total revenue really have not changed much in the past few years, but this year CMOs are giving credit to artificial intelligence (AI) for the ability to do more with less. … Continue reading CMOs Find AI Helps Adapt To Lower Budgets
Google AI Now Powers And Automates Bids, Budgets by Laurie Sullivan , Staff Writer, May 7, 2026 Google Search, Shopping, and Performance Max campaigns will soon have artificial intelligence (AI)-powered bidding and budgeting to help advertisers meet and manage campaign goals. The company is automating and adding updates for features including “Journey-aware Bidding,” “Smart Bidding … Continue reading Google AI Now Powers And Automates Bids, Budgets
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. By Constantine von Hoffman February 6, 2026 U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return. Over … Continue reading US B2B marketers have the biggest budgets and the lowest confidence
As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. Sean Nowlin on January 5, 2026 I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as … Continue reading The case for and against CTV in 2026 B2B marketing budgets
Stronger modeling and disciplined measurement help marketing earn credibility where it matters most. Shiv Gupta on November 19, 2025 Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even … Continue reading The real reason marketing budgets get cut — and how to stop it
Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down. Constantine von Hoffman on October 16, 2023 Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the … Continue reading Marketers more optimistic even as budgets fall
Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Michael Brenner on September 15, 2023 Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is … Continue reading Why tight budgets mean maximizing content
75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets
