Tag Archives: Budgets

Budgets Show Spending Across All Social Networks: Trends For 2022

Budgets Show Spending Across All Social Networks: Trends For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2021 The majority of marketers last year increased investment on Instagram. This year, Instagram holds the top spot at 48%, but others are close behind. About 47% of marketers plan to increase budgets on Facebook, 44% on … Continue reading Budgets Show Spending Across All Social Networks: Trends For 2022

Reevaluate Training and Development Budgets for Accelerated Learning

Jim Cusick September 2, 2021 Training and development are critical for success in your career or as a contributing member of your company. Therefore, it makes sense that companies spend ~100B annually on investments in employee training. According to LinkedIn’s 2021 Workplace Learning Report, this investment number will climb higher. I have been the beneficiary … Continue reading Reevaluate Training and Development Budgets for Accelerated Learning

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil by Laurie Sullivan  @lauriesullivan, January 7, 2021 Facebook, Snapchat, and Twitter will feel the recoil from brands pulling advertising budgets amidst negative news reports and posts from people on the platforms. But not all social media platforms see their users posting negative … Continue reading Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Where are Enterprise Marketers Allocating Their Budgets?

Larisa Bedgood — February 25, 2020 Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing … Continue reading Where are Enterprise Marketers Allocating Their Budgets?

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives. Amy Gesenhues on January 21, 2020  In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed … Continue reading Is personalization working? Budgets are increasing, but martech challenges threaten future investments

Structuring Budgets and Rules in Your Channel Incentive Program

Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program

Where Marketers Allocate Media Budgets And How Much They Plan To Spend

Where Marketers Allocate Media Budgets And How Much They Plan To Spend by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2019 Marketers feel most unprepared to use a variety of emerging technologies. Some 25% of marketers participating in a study released Tuesday said they are not prepared to use chatbots. About 23% cited voice search, … Continue reading Where Marketers Allocate Media Budgets And How Much They Plan To Spend

TV-focused brand budgets are more efficient when combined with YouTube and Facebook

You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook