55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. By Constantine von Hoffman February 6, 2026 U.S. B2B marketers are dealing with a paradox: they’re spending more than anyone else, but feeling less certain about the return. Over … Continue reading US B2B marketers have the biggest budgets and the lowest confidence
As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. Sean Nowlin on January 5, 2026 I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as … Continue reading The case for and against CTV in 2026 B2B marketing budgets
Stronger modeling and disciplined measurement help marketing earn credibility where it matters most. Shiv Gupta on November 19, 2025 Marketing leaders often find themselves in a constant struggle. Expected to drive growth, build brands and shape customer experience, they face ongoing scrutiny from CFOs and boards who want to know, “What’s the return?” Even … Continue reading The real reason marketing budgets get cut — and how to stop it
Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2024 Retail marketing budgets are shifting, according to a study independent agency NP Digital will release next week that highlights trends. The 2024 Retail Reveal Report shows that the electronics sector has the highest budget when compared … Continue reading Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down. Constantine von Hoffman on October 16, 2023 Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the … Continue reading Marketers more optimistic even as budgets fall
Slow business can require cuts, but slashing your content marketing efforts does more harm than good. Michael Brenner on September 15, 2023 Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is … Continue reading Why tight budgets mean maximizing content
75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey. Constantine von Hoffman on August 7, 2023 Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new … Continue reading Tighter budgets are extending the B2B purchase cycle
Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year. Kim Davis on May 31, 2023 In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of … Continue reading B2B digital marketing budgets should grow in 2023
