Tag Archives: Budgets

CFOs split on increasing or cutting marketing budgets

53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting. Constantine von Hoffman on March 20, 2023 Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a … Continue reading CFOs split on increasing or cutting marketing budgets →

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals

TV Advertisement

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals →

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023

Advertisement Industry

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 →

B2B marketing budgets stalled out in 2022

B2B Budgeting

57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts. Constantine von Hoffman on October 31, 2022 Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, … Continue reading B2B marketing budgets stalled out in 2022 →

CTV: 30% Higher ROI, But Just 7% Of Media Budgets

CTV Advertisement

CTV: 30% Higher ROI, But Just 7% Of Media Budgets by Karlene Lukovitz @KLmarketdaily, October 7, 2022 Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that … Continue reading CTV: 30% Higher ROI, But Just 7% Of Media Budgets →

Search Thriving: Least Likely To Be Cut From Ad Budgets

Search Tools

Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets →

How Marketers Are Reassessing Their Budgets As The Economy Dips

Marketing Planning

How Marketers Are Reassessing Their Budgets As The Economy Dips by Todd Wasserman , July 25, 2022 What is the most popular show on TV? The answer used to be easy: Whatever tops Nielsen’s list. But in the past few years, over-the-top (OTT) programming, which viewers can get with an Internet connection and a TV, … Continue reading How Marketers Are Reassessing Their Budgets As The Economy Dips →

Marketing budgets climb in 2022

Marketing Campaigns

Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times. Chris Wood on May 24, 2022 Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s … Continue reading Marketing budgets climb in 2022 →

6 Types of Budgets and How to Choose

Budgeting

John Rampton December 3, 2021 In hindsight, it makes sense that at the height of the COVID-19 pandemic Americans hoarded more money than ever. In fact, the U.S. Bureau of Economic Analysis (BEA) reported that the personal savings rate hit a historic 33% in April 2020. That does check out between shutdowns and stimulus checks. … Continue reading 6 Types of Budgets and How to Choose →

Budgets Show Spending Across All Social Networks: Trends For 2022

Social Media Marketing

Budgets Show Spending Across All Social Networks: Trends For 2022 by Laurie Sullivan , Staff Writer @lauriesullivan, November 10, 2021 The majority of marketers last year increased investment on Instagram. This year, Instagram holds the top spot at 48%, but others are close behind. About 47% of marketers plan to increase budgets on Facebook, 44% on … Continue reading Budgets Show Spending Across All Social Networks: Trends For 2022 →