Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
Darren FaberMarch 17, 2015 You might have heard of something called thought leadership. But what is it? You can think of it as being an authority or the expert about a certain subject or topic. But why is it important to have thought leadership in business? Being a thought leader in your field will make … Continue reading Thought Leadership Brings Business
New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly. Martin Beck on March 11, 2015 Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage at analytics.twitter.com. The new … Continue reading Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
David Holley There’s an element of crowd sourcing behind most investing. Venture capital and private equity firms find limited partners—the few obscenely rich individuals or institutions worldwide that have millions or billions to spread among countless investments—to contribute a few hundred thousand dollars each to finance early stage startups or mature companies. Chunks of investor … Continue reading MicroVentures Brings Venture Investing to the (Accredited) Masses
Internet marketers who bash out products and sell them to hundreds of thousands of other Internet marketers seem to have it made. Indeed, their own pictures of themselves working on the beach or standing beside their luxury car are widespread online. It all appeals to the “get rich quick” community. Most Internet marketers are actually … Continue reading Online Marketing Brings Businesses Quality, but Offline Brings Quantity
Columbus, OH (PRWEB) January 06, 2014 Bazaarify is a Business Reputation Management (BRM) solution that allows businesses to more easily listen to customers, address customer feedback and promote positive reviews. Whiteboard Marketing is excited to be a certified reseller for Bazaarify, making it easier for small businesses to monitor and grow their online reviews. … Continue reading Whiteboard Marketing Brings Business Reputation Management Solution to Small Businesses
