August 4, 2016 When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective– with a media-buying mindset– is what leads to the spammy posts that you’ve seen skewered lately. The reach … Continue reading Treating Influencers as Partners Brings Value to Your Brand
by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth
7 Steps to Brilliant B2B Marketing [Part 1] Louis Foong B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. A … Continue reading 7 Steps to Brilliant B2B Marketing [Part 1]
Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts. Allan Haims on December 18, 2015 This year’s Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile strategies to acquire, retain and influence shoppers while … Continue reading Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
Bryan KramerOctober 11, 2015 As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why, you ask? The answer is right in … Continue reading Digital Proximity Brings Us Closer
Working with its Oculus virtual reality division, Facebook rolls out immersive experience. Star Wars, GoPro, VICE and Saturday Night Live are among the first publishers to take advantage. Martin Beck on September 23, 2015 Facebook is giving 360-degree video a spin in the News Feed. The social network announced today that it has started displaying … Continue reading Facebook Brings 360-Degree Video To The News Feed
Sean PomeroyAugust 31, 2015 Some might argue that online training eliminates the face-to-face interaction necessary for office culture, however, internet-based training benefits your whole team. Considering 25% of training hours were conducted through online media in 2013 (with 16% through self-paced online programs), it’s clear virtual training programs are taking hold in the corporate learning … Continue reading 5 Unique Benefits That Online Training Brings Your Team
Zhi YuanAugust 21, 2015 Writing blog titles is easy, but writing blog titles that could bring in massive traffic is a whole other story. To write great blog titles, you’ll need to first understand what kind of titles attract the most traffic and has the highest click through rate. Once you’ve understood these factors, you’ll … Continue reading 12 Ways To Create Blog Titles That Brings Massive Traffic
Latest release, named “Billie” in honor of famed jazz singer Billie Holiday, also adds easier menu changes, site icons and more. Matt McGee on August 21, 2015 Evan Lorne / Shutterstock.com Safer password management is one of the highlights in WordPress 4.3, which was released this week. Also added in the latest release are new … Continue reading WordPress 4.3 Brings Improved Password Security, Easier Text Formatting
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
