Tag Archives: Brands

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels →

How D2C Brands Can Regain Their Cool

D2C B2C Development

How D2C Brands Can Regain Their Cool by Kyle Hoffman , May 19, 2023 The following was previously published in an earlier edition of Marketing Insider. There’s trouble in the world of D2C brands. The once blistering direct-to-consumer world has been beset by obstacles over the past year. This includes increasing costs to advertise on … Continue reading How D2C Brands Can Regain Their Cool →

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds

AI Expenditure

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds →

Despite Concerns Over AI, Brands Leverage It For Creative, Attribution

Artificial Intelligence Tools

Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023 Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution →

If brands don’t stand for something, they’re talking to no one

Brands Management

By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one →

Google Adds Gmail Checkmark For Brands Using BIMI

Google Gmail

Google Adds Gmail Checkmark For Brands Using BIMI by Ray Schultz , May 4, 2023 Gmail, building on its adoption of Brand Indicators for Message Identification (BIMI) in 2021, has added a blue checkmark for brands that are using BIMI. Recipients who click the icon will see a message that says, “The sender of this … Continue reading Google Adds Gmail Checkmark For Brands Using BIMI →

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place

Branding Tools

AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place →

Why the power of brands is getting more tribal

Marketing Innovation

By Marcus Collins May 02, 2023 Fans, tribes, neotribes, community, networks, cultures of consumption, and all the many monikers that go by different names all amount to the same thing: people. If you want to get people to move, then you must focus on people and their proclivity to connect. These connections, of … Continue reading Why the power of brands is getting more tribal →

Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands

Branding Strategy

Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands GRIT DAILY / 25 Apr 2023 It’s not where you start, but where you finish that matters, and nobody knows that better than Ari Squires, CEO of Profit Attraction Academy. The energetic business mogul, brand manager, author, and international … Continue reading Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands →

Where B2B brands win and lose on customer retention

Customer Retention

To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key. Carlos Hidalgo on April 24, 2023 Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point … Continue reading Where B2B brands win and lose on customer retention →