Tag Archives: Brands

How brands should react to market slowdowns

Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Geoff Crain on October 23, 2023 This article was co-authored with Ed Crain, President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, … Continue reading How brands should react to market slowdowns →

Influencer marketing: The bridge between B2B brands and genuine connections

Influencer Marketing

Take a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance. Stephanie Trovato on October 17, 2023 Have you ever hit up that cozy café in town? You know, where the barista nails your wild latte mix and chats about your latest … Continue reading Influencer marketing: The bridge between B2B brands and genuine connections →

New YouTube ad package helps brands capture cultural, sports moments

YouTube Advertisement

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments →

DTC brands are giving pantry staples a high-design makeover, and it’s paying off

Branding Engagement

By Margaret Andersen We’re living in over-branded times. Maybe you’ve noticed it: the fancy olive oil, the prestige beans, the tinned fish (so much tinned fish!). Recent years have seen a packaging renaissance, where even the most mundane of products now sport labels designed to grab—and keep—consumers’ attention. [Photo: Graza] Nowhere is that more … Continue reading DTC brands are giving pantry staples a high-design makeover, and it’s paying off →

Hate speech on social media can significantly damage brands: Study

Branding Mistakes

20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study, conducted by researchers at the University of Pennsylvania and the University of … Continue reading Hate speech on social media can significantly damage brands: Study →

YouTube Shorts Product Lead Offers Insights For Creators And Brands

YouTube Branding

YouTube Shorts Product Lead Offers Insights For Creators And Brands by Colin Kirkland , August 25, 2023 In a conversation with YouTube Shorts’ product lead Todd Sherman, the video-sharing platform offers insider tips to creators and brands using the short-form video channel in an interview featured on Creator Insider, a YouTube channel intended to provide … Continue reading YouTube Shorts Product Lead Offers Insights For Creators And Brands →

What brands and retailers need to know about RMNs

Branding Awareness

Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful. Constantine von Hoffman on August 23, 2023 Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for … Continue reading What brands and retailers need to know about RMNs →

Why global brands are flooding European football leagues

Branding Awareness

U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends. Chris Wood on August 17, 2023 The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to … Continue reading Why global brands are flooding European football leagues →

How Live Shopping is Empowering D2C & E-commerce Brands in Germany

eCommerce D2C

How Live Shopping is Empowering D2C & E-commerce Brands in Germany Karishma Verma / Aug 4, 2023 We all know how decreasing the session time of users, Low Conversion Rates, and Online shopping increasingly getting boring made it difficult for D2C and Ecommerce Brands to Sell online and generate revenue. Consumers no longer find … Continue reading How Live Shopping is Empowering D2C & E-commerce Brands in Germany →