Tag Archives: Brands

Why Most Brands Aren’t Thinking About Media Holistically

Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically →

Top brands are getting more engagement on Threads than on identical posts for Twitter: report

Branding Engagement

By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report →

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumer Experience

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds →

Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter

Twitter Competition

Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter by Laurie Sullivan @lauriesullivan, July 6, 2023 Threads — Meta’s newly launched Twitter clone — opened its doors with a ready-made user base after deciding to migrate people to Threads from Instagram. At launch, the platform is available on iOS and Android in 100 … Continue reading Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter →

How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs

Marketing Strategy

How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs by Bryan Karas , June 23, 2023 The first half of 2023 was, to put it bluntly, a bloodbath for layoffs in the world of major marketing platforms (most significantly Meta, Alphabet, and Amazon). At the same time, those companies, specifically Meta and … Continue reading How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs →

Google Ads Changes Trademark Policy, Puts More Accountability On Brands

Google Advertisement

Google Ads Changes Trademark Policy, Puts More Accountability On Brands by Laurie Sullivan @lauriesullivan, June 8, 2023 Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads, rather than all advertisers in the trademark owner’s industry. In an email to … Continue reading Google Ads Changes Trademark Policy, Puts More Accountability On Brands →

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels

Marketing Statistics

Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels →

How D2C Brands Can Regain Their Cool

D2C B2C Development

How D2C Brands Can Regain Their Cool by Kyle Hoffman , May 19, 2023 The following was previously published in an earlier edition of Marketing Insider. There’s trouble in the world of D2C brands. The once blistering direct-to-consumer world has been beset by obstacles over the past year. This includes increasing costs to advertise on … Continue reading How D2C Brands Can Regain Their Cool →

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds

AI Expenditure

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds →

Despite Concerns Over AI, Brands Leverage It For Creative, Attribution

Artificial Intelligence Tools

Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023 Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution →