Tag Archives: Brands

Where B2B brands win and lose on customer retention

To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key. Carlos Hidalgo on April 24, 2023 Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point … Continue reading Where B2B brands win and lose on customer retention →

Yelp Data Shows Success Comes More Easily When Brands Build Community

Yelp

Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community →

Private Label Outpaces National Brands In 15 Dairy Categories

Branding Identity

Private Label Outpaces National Brands In 15 Dairy Categories by Steve Ellwanger , April 7, 2023 Price inflation in the dairy aisle has been a blessing for private-label brands. Driven largely by egg price increases—fueled by shortages caused by the highly pathogenic avian influenza—retail dairy category costs rose 24% in January, according to data … Continue reading Private Label Outpaces National Brands In 15 Dairy Categories →

Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?

TikTok Marketing

By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban? →

2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium

Branding Innovation

A new report indicates that 74% of companies with a CDP saw ROI and value within the first year. Tealium on March 2, 2023 For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed … Continue reading 2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium →

Brands have an Instagram engagement problem, and it’s getting worse

Instagram Engagement

By Christopher Zara February 22, 2023 As you debate whether to pay Mark Zuckerberg for a blue verification badge on Instagram, here’s an interesting piece of data that you might help you decide. Engagement rates on Instagram have generally been falling for brands, even as those brands continue to post at the … Continue reading Brands have an Instagram engagement problem, and it’s getting worse →

Consumers Struggle To Find Accurate Information From Brands Online

Branding Engagement

Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online →

88% of brands say they’re pressured to use retailers’ media networks

Retail Industry

RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data. Constantine von Hoffman on February 1, 2023 The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of … Continue reading 88% of brands say they’re pressured to use retailers’ media networks →

Cutting Through The Noise: What Brands Should Know About Social Issues

Branding Awareness

Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues →

Brands That Double Down On Data Will Win In (Impending) Recession

Branding Awareness

Brands That Double Down On Data Will Win In (Impending) Recession by Clint Tasset , January 16, 2023 By Marketing budgets will inevitably shrink in 2023 as CEOs take a more cautious approach to spending ahead of the recession they’re predicting. But despite having ample time to strategize (recession worries have circulated since at least … Continue reading Brands That Double Down On Data Will Win In (Impending) Recession →