Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023 Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one
Google Adds Gmail Checkmark For Brands Using BIMI by Ray Schultz , May 4, 2023 Gmail, building on its adoption of Brand Indicators for Message Identification (BIMI) in 2021, has added a blue checkmark for brands that are using BIMI. Recipients who click the icon will see a message that says, “The sender of this … Continue reading Google Adds Gmail Checkmark For Brands Using BIMI
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
By Marcus Collins May 02, 2023 Fans, tribes, neotribes, community, networks, cultures of consumption, and all the many monikers that go by different names all amount to the same thing: people. If you want to get people to move, then you must focus on people and their proclivity to connect. These connections, of … Continue reading Why the power of brands is getting more tribal
Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands GRIT DAILY / 25 Apr 2023 It’s not where you start, but where you finish that matters, and nobody knows that better than Ari Squires, CEO of Profit Attraction Academy. The energetic business mogul, brand manager, author, and international … Continue reading Ari Squires, CEO of Profit Attraction Academy, Went from A Jail Cell to Managing Multi-Million Dollar Brands
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key. Carlos Hidalgo on April 24, 2023 Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point … Continue reading Where B2B brands win and lose on customer retention
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
Private Label Outpaces National Brands In 15 Dairy Categories by Steve Ellwanger , April 7, 2023 Price inflation in the dairy aisle has been a blessing for private-label brands. Driven largely by egg price increases—fueled by shortages caused by the highly pathogenic avian influenza—retail dairy category costs rose 24% in January, according to data … Continue reading Private Label Outpaces National Brands In 15 Dairy Categories
