Laurie Sullivan @lauriesullivan, (June 12, 2015) A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the possibility of running Web ads from local host computers. The research outlines his plan to reduce costs and improve privacy, as well as remove the … Continue reading What If Brands Could Serve Ads From A Personal Computer?
Pete SenaJune 8, 2015 We open on a scene of a crowded co-working space at a company whose assets aren’t much more than a card table, folding chairs and lots of white earbuds. A young person with no experience building a brand pecks at a laptop, hunting for the secret internet button — the one … Continue reading Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?
Brian LangJune 3, 2015 As e-commerce owners, getting more traffic and sales to our stores is a top priority. Although Pinterest is only a few years old, it has already become an important social media channel for many e-commerce businesses. According to DigiDay, Pinterest accounts for 25% of retail referral traffic and shoppers coming from … Continue reading Pinterest SEO: How I Outranked Established Brands On Pinterest
Lucas MillerMay 30, 2015 As far as social media is concerned, few are the channels which can compete with Facebook, Twitter, and LinkedIn. In recent years, with the advent of Pinterest and the growing popularity of visual consumption, Instagram has successfully managed to solidify itself as a social force to be reckoned with. No longer … Continue reading 3 New Methods For Amplifying Your Brand’s Instagram Account
Bill FaethMay 27, 2015 Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This … Continue reading How Sharp Brands Handle a Corporate Crisis in the Social Media Age
David MurdicoMay 20, 2015 The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. … Continue reading 5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
Zak BeckerMay 12, 2015 Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in rankings. For brands of all sizes, this drastic drop can cause a serious and instantaneous drop in revenue. By expert estimates, Google’s search algorithm takes at least 200 factors into account … Continue reading SEO FAQ: What Is Your Brand’s Real Risk Of Spam Penalization?
Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience
Eric HammisMay 7, 2015 If you are any bit familiar with Facebook, then you are probably aware of how much Facebook loves to make changes. Sometimes it feels like there is something new on a weekly, maybe even a daily basis. Yes, Facebook loves to keep you on your toes. A big change in the … Continue reading Why Facebook Is Doing Away With Brand’s Organic Reach
Kathryn WheelerMay 5, 2015 Puns are great. (Who doesn’t love puns?) However, I never expected one to garner so much attention that it actually became its own holiday. Then came Star Wars Day (or “May the 4th Be With You” Day). And while it isn’t an official holiday, there are so many fans that celebrate … Continue reading 9 Brands That Used The Force on Twitter During Star Wars Day 2015
