William ComcowichJune 30, 2015 Photo credit: Jay Peroni Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and marketing are now reaching out … Continue reading Should Brands Pay Bloggers For Media Placements?
Kylie Jane WakefieldJune 23, 2015 Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can connect with customers on a more personal level, provide visual learners with content they will readily digest, and tap into audiences on various platforms. Video usage is growing at a … Continue reading How Brands Are Using Social Video
Nikhil SharmaJune 17, 2015 The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go through a series of edits, and then it’d be published, reaching the end … Continue reading Using Native Advertising to Expose Your Brand’s Voice
Susan SolovicJune 17, 2015 For the last eight years Tenet Partners has published its list of the “Top 100 Most Powerful Brands.” The variety of brands on this list is always remarkable and there are certainly a wide range of industries represented. For example, within the top 10 you have a soft drink maker (Coca-Cola … Continue reading Learn From How The Top Brands Use Social Media
Anthony ThomasJune 14, 2015 Last week, Instagram announced plans to open up their advertising platform to all brands, after a successful limited trial provided outstanding results. With Instagram ad recall rates 2.9x above usual rates for online advertising and engagement rates on promoted photos up to 400% higher than that of organic posts, marketers are likely to adopt Instagram with little … Continue reading Customers Consistently Ignored By Brands On Instagram
Alex CharalambousJune 14, 2015 Over the years, social media has evolved from being simply a social network to becoming a powerful marketing tool. Many of the social media giants have already monetized their platforms with paid advertising and promoted content. This “pay for play” option has allowed brands to further engage with their audience while … Continue reading Pinterest and Instagram Roll Out New Marketing Features for Brands
Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Laurie Sullivan @lauriesullivan, (June 12, 2015) A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the possibility of running Web ads from local host computers. The research outlines his plan to reduce costs and improve privacy, as well as remove the … Continue reading What If Brands Could Serve Ads From A Personal Computer?
Pete SenaJune 8, 2015 We open on a scene of a crowded co-working space at a company whose assets aren’t much more than a card table, folding chairs and lots of white earbuds. A young person with no experience building a brand pecks at a laptop, hunting for the secret internet button — the one … Continue reading Growth Hacking for Grownups – How Can Big Brands Leverage Startup Growth Tactics?
Brian LangJune 3, 2015 As e-commerce owners, getting more traffic and sales to our stores is a top priority. Although Pinterest is only a few years old, it has already become an important social media channel for many e-commerce businesses. According to DigiDay, Pinterest accounts for 25% of retail referral traffic and shoppers coming from … Continue reading Pinterest SEO: How I Outranked Established Brands On Pinterest
