Lucas MillerMay 30, 2015 As far as social media is concerned, few are the channels which can compete with Facebook, Twitter, and LinkedIn. In recent years, with the advent of Pinterest and the growing popularity of visual consumption, Instagram has successfully managed to solidify itself as a social force to be reckoned with. No longer … Continue reading 3 New Methods For Amplifying Your Brand’s Instagram Account
Bill FaethMay 27, 2015 Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight. Many of the countless high-profile social media crises of the past several years surround poor employee or managerial judgement. This … Continue reading How Sharp Brands Handle a Corporate Crisis in the Social Media Age
David MurdicoMay 20, 2015 The myth out there is that startups don’t have very high budgets because they’re – you know – startups, so they shouldn’t pay marketing agencies, ad agencies, the gardener, the people at the counter at Burger King – or other professionals at the same rates that those nasty big brands do. … Continue reading 5 Reasons Startups Should Pay Marketing Agencies More Than Brands Do
Zak BeckerMay 12, 2015 Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in rankings. For brands of all sizes, this drastic drop can cause a serious and instantaneous drop in revenue. By expert estimates, Google’s search algorithm takes at least 200 factors into account … Continue reading SEO FAQ: What Is Your Brand’s Real Risk Of Spam Penalization?
Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience
Eric HammisMay 7, 2015 If you are any bit familiar with Facebook, then you are probably aware of how much Facebook loves to make changes. Sometimes it feels like there is something new on a weekly, maybe even a daily basis. Yes, Facebook loves to keep you on your toes. A big change in the … Continue reading Why Facebook Is Doing Away With Brand’s Organic Reach
Kathryn WheelerMay 5, 2015 Puns are great. (Who doesn’t love puns?) However, I never expected one to garner so much attention that it actually became its own holiday. Then came Star Wars Day (or “May the 4th Be With You” Day). And while it isn’t an official holiday, there are so many fans that celebrate … Continue reading 9 Brands That Used The Force on Twitter During Star Wars Day 2015
Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Reeyaz HamiraniApril 15, 2015 The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient … Continue reading How Brands Are Boosting Ad Revenue With Identity Data
Matthew LanghamApril 14, 2015 With an estimated 75 million Americans checking their social networks several times each day, it’s vital that brands incorporate social into their strategies. Being active on social media allows for a more direct and personal conversation between the brand and customer. When used correctly, its influence and reach is extremely powerful. … Continue reading 4 Brands Who Are Winning on Social Media
