Tag Archives: Brands

4 building blocks to help your brand’s SEO strategy succeed

SEO Strategy

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019  In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed →

What working with tech brands taught me about the future of agencies

Outsourcing

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies →

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

PPC Campaigns

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands →

10 Content Marketing Lessons to Learn from Creative E-Commerce Brands

Content Management Tools

David Tile — January 4, 2019 — January 4, 2019 E-commerce is unique when it comes to the marketing realm in that you generally have hundreds or thousands of different pages, and are trying to promote some or all of them, as opposed to other sites whose digital marketing funnels may be concentrated on only … Continue reading 10 Content Marketing Lessons to Learn from Creative E-Commerce Brands →

Voice-based AI means brands must take an omnichannel approach with consumers

Omni-Channel

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018  AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers →

3 inspiring campaigns that remind brands to be human during the holidays

Marketing Campaigns

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018  We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays →

Brands Should ‘Get In Early’ To Voice Search For Ecommerce

Voice Search

Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan  @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce →

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