Seema Nayak — March 28, 2019 — March 28, 2019 While there’s no one-size-fits-all approach when it comes to effective Instagram strategy, there are some tips and tactics you can learn from social media experts who manage large, high-visibility Instagram accounts. We reached out to 10 different digital strategists and social media managers at brands … Continue reading Top Brands Share Their Instagram Strategy Secrets
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins. Lewis Gersh on March 14, 2019 We all fell for it at first. We’d search for something online, and the … Continue reading Brands lose consumer trust over ad trickery
Aashish Sharma — March 10, 2019 Follow @ineedseo — March 10, 2019 Acquired by Facebook in August 2012, Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. At first, a simple platform for sharing photos and videos with loved ones or people with similar interests, … Continue reading Instagram Marketing for Your Business and Brands in 2019
Bernadette Coleman — March 1, 2019 Follow @berniecoleman — March 1, 2019 The further we move into the 21st century, the more we evolve into a technology-dependent population. The things we do, buy and eat are all tied to an online to offline world. This dependency is expanding beyond the Millennial and Generation Z age … Continue reading It’s an Online to Offline World – Brands and Businesses Need to Catch Up
Sahail Ashraf — February 25, 2019 — February 25, 2019 Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. … Continue reading Customer Service On Social: Brands Who Have Raised The Bar
The Element Of Surprise: Brands And Your Loyalty by Laurie Sullivan , Staff Writer @lauriesullivan, February 25, 2019 I don’t often begin a column with a question, but even in search ads running on Google and Bing, how do brands show their loyalty to customers? Consumers are looking for new ways for their favorite brand to … Continue reading The Element Of Surprise: Brands And Your Loyalty
Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey
Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content. Casey Wuestefeld on February 5, 2019 Act one of the direct-to-consumer revolution upended traditional marketing and distribution models as we knew them, and now all eyes are on the next phase of … Continue reading The growth opportunity DTC brands shouldn’t neglect
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Danielle Savin on January 18, 2019 In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — … Continue reading 4 building blocks to help your brand’s SEO strategy succeed
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019 For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies
