Tag Archives: brand

The Importance Of Emotion In Marketing Your Brand

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three TV networks and in a couple leading magazines, and people likely bought your product. But even in the days of fewer media choices, some brands … Continue reading The Importance Of Emotion In Marketing Your Brand →

Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Branding, Marketing Guide

Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required to actually create this balance. Such is the case with marketing. Great marketing doesn’t happen overnight, and it’s not something you can check off as accomplished. … Continue reading Bank On Your Brand: How To Use Or Abuse Your Greatest Asset →

Psychology of Color: How Color Affects Brand Perception

Marketing Guide

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside competition. When designing a logo, it is necessary to consider the effect of color choice on human emotions. Jessica Ridgeway is a … Continue reading Psychology of Color: How Color Affects Brand Perception →

Establish A  Big Brand For Your Small Business

Branding, Small Business

What are your credentials? Notoriety—it’s the name of the game for all network-centric professional positions. How great are your recommendations for others in the field? How quickly do you close sales, scale infrastructure or drive the needle forward in your particular slice of the market? And even more important, what are your credentials? Trying to … Continue reading Establish A  Big Brand For Your Small Business →

Manage Your Brand and Your Bottom Line Will Follow

Branding

Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access to your brands also gives them the ability to change your brand perception. Manage Your Brand Outlets Wherever your brand appears online, there you should … Continue reading Manage Your Brand and Your Bottom Line Will Follow →

Supercharge Your Brand With These 5 Low Cost Tactics

Branding, Marketing Guide

You’ve put together a well branded and fast loading website, have an active social media presence to establish your brand and are committed to writing quality articles for your company blog, but you and management have been less than impressed with the traffic? It’s a common situation that many businesses find themselves in. Often it’s … Continue reading Supercharge Your Brand With These 5 Low Cost Tactics →

Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens

Social Media Utilization

Typeface and color can boost conversions. Both have become more important to brands, especially on smaller screens of digital devices such as smartphones and smartwatches. Last week, marketers read about the mobile ad network Todacell and its research on how a country’s gross domestic product (GDP) and specific colors in advertisements and type running on mobile … Continue reading Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens →

Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media

Marketing Guide, Social Media Utilization

How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created … Continue reading Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media →

4 Areas That Influence Brand Reputation

Marketing Guide

When we think about branding our first thoughts often centre around our name, logo, colors and maybe a tagline. But branding is so much more! Branding isn’t the same as marketing, although it is a piece of the marketing equation. Marketing is what we do to promote our business, whereas branding is more about who we are, and capturing and showcasing who … Continue reading 4 Areas That Influence Brand Reputation →

Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer

Social Media Utilization

Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer →