Crowds are never a good thing for business unless it’s outside your front door. How do you stand out in today’s tech drenched smartphone in hand world full of noisy content? Most of you have a muddled go to market strategy blending/borrowing from competitors, what your exec staff, BOD, marketing & agency geeks thinks, etc., … Continue reading Build a Movement, Not a Brand
With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it’s not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector … Continue reading Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs
As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might … Continue reading 20 Amazing Examples Of Brand Content Marketing Hubs
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Continue reading Good Brand Tweets Are Not a Rising, Well, Tide
Building a small business brand has its challenges. But by avoiding these simple (but unfortunately common) brand mistakes, you will save your business from brand failure. Do I know you? Not knowing who you are marketing to is a BIG no-no. It’s vital that you are specific with the types of customers you’re going after. … Continue reading 2 Common Small Business Brand Traps to Avoid
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, … Continue reading Keep Calm & Engage: How Your Brand Should Leverage Social Media
Social media has changed the way the world interacts and connects with each other. In the past, most people had to call or see a friend or an acquaintance personally just to keep updated with what’s happening with that person. All you have to do is log onto your favorite social networking site such as … Continue reading Brand Marketing in Social Media
So you run a brand and you’ve decided to dive into the world of social media. Before you hop in that rocket ship straight for Facebook and Twitterland, and start sharing things all willy nilly, consider the effects a calculated social media marketing strategy will have on your efforts. Like any business decision, it’s important … Continue reading 8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy
There is little doubt that Buzzfeed is a website that has a unique ability to churn out viral content. It can be great for giving simple yet highly shareable video content global exposure. Now the site has moved into covering business news and bringing the viral nature of the site to various businesses. How does … Continue reading How to use Buzzfeed to drive website traffic
Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to publish content that is genuinely entertaining or useful to our audience. Sharing is a vital part of content distribution, and people don’t tend to share what they don’t find valuable. The … Continue reading Three Strategies For Developing Share-Worthy Content
