By Liz Papagni, Published November 1, 2014 With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re … Continue reading 5 Ways To Humanize Your Brand
By Marcella Wigg, Published October 23, 2014 Measuring the success of your brand ambassador program is important. But what metrics should you use as indicators of success? Which measurements will allow you to see for yourself the success of your brand ambassador program? When analyzing what your ambassadors have contributed to your brand during … Continue reading 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
The ability to develop a powerful brand image is one of the best ways to gain a competitive advantage in the market. Cultivating a brand is about more than designing a logo – it’s about permeating your entire business with a stated philosophy that defines who you are, what you do, who you do it … Continue reading 30 Brand Image Must-Have’s
The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $ 30.5B, $ 42.8B, and $ 50.3B by different brand valuation services. That’s a difference of about $ 20B between the high and low estimates. It gets worse. … Continue reading The Problem With Your Brand Value And What You Should Do About It
Ever Googled yourself? What did you see? Did you like your web “you”? That’s the only way some people see you today in a digital world. You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion. In crowded job market … Continue reading The 10 Pillars To Creating a Personal Brand in a Digital World
By Heather R. Huhman, Published October 17, 2014 “If you want to land a job, you need to be on LinkedIn. Period!” How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news. Although LinkedIn is an … Continue reading 6 Ways To Expand Your Personal Brand Beyond LinkedIn
By Paul Biedermann, Published October 16, 2014 It’s a visual world and images touch us in a direct, visceral way unlike text can alone. They make us happy, they make us laugh, they make us inspired — they can also make us deeply sad — all in just a fleeting glance. Recent neurological studies prove … Continue reading It’s A Brand New, Brand YOU, Visual World
By Simon Jolly, Published October 14, 2014 When you’re preparing to launch a new product it’s natural to think about new branding to reflect your investment in development and aspirations for success. The key is to develop branding that will give you the sales you want. The right product branding can help you punch above … Continue reading How To Brand A New Product Or Service To Win The Right Business
By Megan Brenig, Published October 7, 2014 There is a lot of controversy in the field over who actually owns the company brand. Is it the brand ambassador, the CMO, the employees, or the consumers? Everyone can’t own a brand, and eventually a line needs to be drawn – right? We don’t think so. At … Continue reading Brand, Brand, Who Owns the Brand?
Get To Know: Avon CMO Patricia Perez-Ayala Amy Gesenhues on October 1, 2014 With more than 20 years experience managing business strategy, consumer marketing, and operations in leading markets around the world, Patricia Perez-Ayala serves as Avon’s Senior Vice President, Chief Marketing Officer, and Global Brand and Category President. Perez-Ayala began her career in 1983 … Continue reading How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
