Ann Smarty November 30, 2014 This question I hear all the time: “How do you manage to be everywhere”. Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects. Here are my tips.. Types of mentions I am monitoring: My full name … Continue reading 5 Dashboards to Monitor Your Brand Mentions: Be Everywhere
Deepak Sakhuja November 28, 2014 We know about Influential Bloggers, YouTube celebs and Twitter Influencers, but recently social media has seen the emergence of a new kind – the Pinfluencer, or Pinterest influencer. Pinterest is one of the fastest growing social networks today – it has increased its active user base in 2014 by 120%, … Continue reading Why Your Brand Needs to Seriously Consider Pinterest Influencers
Shelley Pringle November 27, 2014 People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring … Continue reading The #1 Facebook Post Mistake Every Brand Should Avoid
Tom Doctoroff November 19, 2014 Anxiety is not productive. The communications industry suffers from an existential crisis wrought by technological change. Standards have been upended, and the digital world—a universe of bits and bytes, atomistic fragmentation that mocks the past—is all variables, no constants. There is a growing divide between hi-tech “cool kids” and advocates … Continue reading The Brand Idea: From Unity, Strength
Ronn Torossian November 17, 2014 On October 28th, Taco Bell made news by going dark on its Twitter, Facebook, Tumblr, Instagram, and Snapchat accounts to promote the release of its new mobile app, which allows you to pre-order and customize your food. The message broadcast across the social media platforms was the same: … Continue reading Anti-Social Media: Building Brand Awareness Without Being Social
By Personal Branding Blog, Published November 14, 2014 Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you? Though you may have defined your personal brand earlier on, having … Continue reading Personal Brand Rebrand or Evolution?
By Marie Alonso, Published November 13, 2014 Content is a commodity – it’s valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. What is your content trying to achieve for your brand? Does your content reflect the expertise and philosophy your brand promotes across all marketing … Continue reading Who Are You? 3 Strategies To Brand Power Your Content
By Frank Paterno, Published November 14, 2014 In today’s purchasing landscape, consumers are smarter than ever. They are more informed, more skeptical, more influenced by outside content, and less likely to fall into campaign traps. Marketers have come to rely on content to engage customers and prospects, establishing a brand trust that is vital to … Continue reading How Content Marketing Can Establish the Brand Trust You Seek
By Liz Papagni, Published November 13, 2014 Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control … Continue reading The Power Of Compelling Content And Your Brand
By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing
