By Alex Gutman, Published November 12, 2014 Ecommerce is on the rise, shattering records with every holiday season. If Alibaba’s recent IPO on Wall St. is any indication, the time is now to double your efforts in the ecommerce arena. However, with these amazing opportunities to grow your brand’s bottom line, come efforts to exploit … Continue reading Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting
By Mark Simmons, Published November 11, 2014 What do brands like American Express, Coca Cola, Mercedes and Neiman Marcus have in common? Even though they are all from entirely different industries, they have one thing in common; they took notice of the power of content marketing and have the wisdom to take full advantage of … Continue reading Brand Development Through Content Marketing
By Catalin Zorzini, Published November 10, 2014 What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send. Online stores can … Continue reading How To Think Like A Big Brand
By Susan Gilbert, Published November 9, 2014 Trust is the most important factor when forging new business relationships online. Having the right connections for your personal brand is a start, but it’s how you nurture those relationships that counts so that people know and trust you. How can your brand interact with influencers in a … Continue reading Interacting With Social Influencers Creates Awareness For Your Brand
By Jessica Bowers, Published November 2, 2014 Lessons I’ve Learned About Building My Influence and Personal Brand While Building My Career Since I took this job, I have spent a lot of time thinking about my personal brand. That is, the way I portray myself in the office, out in the community and online. As … Continue reading Why My Personal Brand Matters…And Why Yours Should Too
By Crystal Washington, Published November 2, 2014 The average Baby Boomer has held eleven jobs from ages 18 to 46, according the Bureau of Labor and Statistics, but it is estimated that Millenials are expected to have as many as 20 jobs in their lifetimes! In a climate ripe with unemployment, underemployment and a strong … Continue reading How To Update Your Personal Brand After Changing Careers
By Miriam Hara, Published November 2, 2014 Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand’s perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers. Many brands have been propelled to … Continue reading Brand Perception: It’s Not What You Think
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
By Susan Gilbert, Published November 1, 2014 Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate … Continue reading Which Blog Types Work Best For Your Personal Brand?
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
