Amanda ClarkJanuary 10, 2015 Small business owners, do you know how you get your company’s name out there—do you know how you get it not just seen, but well-received—among online shoppers and search engine users? There was a time when the answer might have involved tricky SEO, “link building,” online directories, article marketing, or even … Continue reading Building Your Brand: Tips For Small Business Owners
Columnist and entrepreneur Neil Patel shares his tips for those looking to successfully build and shape their personal brand. Neil Patel on January 2, 2015 at 11:22 am When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique … Continue reading How To Shape Your Personal Brand Attitude
Shelley PringleDecember 30, 2014 I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are … Continue reading Pinterest Versus Instagram: Which One is Best For Your Brand?
Tracey Wallace December 29, 2014 The amount of time, effort and research that can go into building marketing strategies for your ecommerce business may seem intimidating. Before you get too bogged down in the details of which social platforms produce the highest conversions for your store or which product photo editing technique produces the most … Continue reading 10 Twitter Chat Best Practices to Build Brand Awareness and Drive Sales
Lauren Riley December 20, 2014 When it comes to looking for a job in the digital industry, it’s not enough to just fire off a CV and cover letter and hope for the best. The internet and social media has given job seekers the chance to promote themselves beyond the traditional job application, and … Continue reading 5 Tips On Using Social Media To Build Your Personal Brand
Personal Branding Blog December 14, 2014 Jimmy Fallon’s monologue bit this week encapsulates this so well. He announced that Starbucks has a new Platinum Card hailing it as the gift that cries here’s $ 200 that says I don’t know you. He’s right. This season you could quickly rob yourself of points in credibility … Continue reading Success At Networking: Gifts That Rob Your Personal Brand
Janet Fouts December 12, 2014 The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will … Continue reading Is Brand Engagement Over on Facebook?
Look again at some of the logos from major brands. They may contain images or references that support the brand’s message or product. Marketing Land Infographics on December 9, 2014 What’s your favorite brand logo really telling you? There’s creativity hidden inside many of them that you might miss at first glance. See the … Continue reading The Secret Meanings Behind 40 Brand Logos
Chris Lucas December 9, 2014 As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed branding is becoming more sophisticated and targeted. Although their audience and sales funnels are different from the typical small business, universities can offer high-performing solutions to standard marketing problems. … Continue reading University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
Mike Gingerich December 1, 2014 We now know that visuals go a long way in getting our posts noticed and shared. But how do you choose the right images? What if you use and image that’s not a cute baby or kitten? If you use an image that’s not so appealing to the masses, … Continue reading How To Choose The Right Images For Your Brand [Infographic]
