Michael BrennerMarch 11, 2015 Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the Internet happened. All kinds of information started moving around … Continue reading Social Media Secrets To Build Your Personal Brand
Kevin GamacheMarch 9, 2015 As brands contend with the ever-changing nature of the search landscape, the hunt for visibility is at the core of the current trends in both organic and paid search marketing. These are my picks for the top three search marketing trends that brands need to be aware of – and what … Continue reading Mapping Content to Search Marketing Strategy: 3 Trends and the Takeaways Your Brand Needs to Know
Business.comMarch 6, 2015 Earlier in February, Google and Twitter established a deal to bring more tweets into Google search results through direct access to Twitter’s social feed. This partnership benefits both companies with increased exposure, and gives potential for more advertisement revenue. But what does it mean for your business? It is important to understand … Continue reading How Your Brand Can Benefit From Google Indexing Tweets
When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too. Jason Warnock on March 3, 2015 Marketers drool over events that attract crowds of viewers, and few events rival the appeal of major award shows. In February, The Grammys … Continue reading Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand
Gal BorensteinFebruary 26, 2015 Have you ever asked yourself why do prospect trust one digital brand and not the other? Have you ever wondered why folks seem to ‘feel’ your brand is trustworthy but couldn’t quite explain? Short answer? Well, it’s not that simple. In digital branding, we use combination of behavior and cognitive psychology, … Continue reading Seven Sure-Fire Ways to Build Instant Trust for Your Digital Brand
Janette SpeyerFebruary 23, 2015 Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am going to cover the effectiveness of using Instagram to market your brand. Do you … Continue reading Using Instagram to Market Your Brand at Your Next Trade Show
Susan GilbertFebruary 13, 2015 A professional blog on your website is just the beginning to building your personal brand and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines. So how exactly does blogging allow brands to attract more loyal customers? … Continue reading Give Your Personal Brand A Boost With Blogging
Ronn TorossianFebruary 12, 2015 In this day and age, more and more people are using social media on a daily basis. Utilizing social media, therefore, is becoming more and more important for those who want their brand to be noticed and remembered. Instagram is one such platform, and its steady growth during the last several … Continue reading How Can Your Brand Use Instagram?
Janette SpeyerFebruary 12, 2015 Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related information and updates. … Continue reading How to Maximize Twitter for Brand Marketing at Trade Shows
ZOG DigitalFebruary 10, 2015 Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed content to be indexed in search from 2009 to 2011, but did not renew the deal due to concerns with controlling content and user experience. This new agreement grants … Continue reading What Tweets In Google Search Means For Your Brand
