Personal Branding BlogMarch 27, 2015 A loyal following is like gold when it comes to building a personal brand. While online marketing is very effective in this process it’s also important to include a strong call-to-action with that, otherwise known as influence or permission marketing. In order to effectively harness the power of this method, … Continue reading Give Your Personal Brand More Visibility with a Strong Call to Action
Prasanna BidkarMarch 23, 2015 How much do bloggers influence your brand image? Can bloggers really be brand advocates? If you are on the brink of this decision, this post will set you straight. While there are examples of influencers making or breaking brand perceptions, non-celebrity, niche bloggers have much more impact on influencing the buying … Continue reading How to Choose Bloggers as Brand Advocates
Ken MuellerMarch 23, 2015 For many small businesses, dealing with an online presence can be a bit daunting. It can take a lot of time to maintain a website and a presence on various social media platforms. Many small businesses find it hard to simply maintain a Facebook page or Twitter account, let alone do … Continue reading 9 Tools for Small Business Reputation Management and Brand Monitoring
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign. Steve Hall on March 20, 2015 The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds. British footwear brand … Continue reading Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds. Martin Beck on March 19, 2015 One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received … Continue reading Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
Lena PrickettMarch 19, 2015 For many marketers, no matter the title or industry, coming up with the next creative marketing campaign idea can be a struggle. There are a bunch of ways marketers can come up with ideas – you can tie into pop culture, riff off something in the news, set up a few … Continue reading 3 Ways To Connect Your Brand To A Holiday
Kim GeorgeMarch 16, 2015 “Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon As small business owners and entrepreneurs with limited budgets, we do not have the luxury of spending millions of advertising dollars to brand our businesses. Fortunately, and thanks to a fundamental … Continue reading 7 Simple And Effective Ways To Brand Your Business Online
Personal Branding BlogMarch 13, 2015 A great social media marketing strategy for your brand is essential to building an audience online. If you really want to stand out there are two big social networks to tap into, and these are Pinterest and Instagram. Would you like to have more influence? Whether you are just beginning … Continue reading Get More Visibility for Your Personal Brand with Pinterest and Instagram
Susan GilbertMarch 12, 2015 A paid traffic generation strategy for your website should come after your brand has tapped into the use of free methods. The recent changes on Google doesn’t mean that these are not still available, and with a few creative strategies can still work well today. How do you rank higher on … Continue reading Powerful Free Traffic Methods For Your Personal Brand
To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds. Martin Beck on March 12, 2015 Chukcha / Shutterstock.com Brands are now posting more content to Instagram than they are on Facebook, according to a new report by research firm … Continue reading Report: Instagram Now Getting More Brand Posts Than Facebook
