Trevor YoungApril 15, 2015 It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social media. They rail against Facebook for throttling the organic reach of their Brand Page, which has in effect stopped them from communicating with their audience unless they pony up … Continue reading Think Bigger Than Just Your Brand
Bob HutchinsApril 15, 2015 We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. … Continue reading Brand Authenticity Leads to Higher ROI & Appeal [Infographic]
Eric HammisApril 14, 2015 When you think about search ads, you probably don’t associate them with brand awareness. And for the most part, search ads have never been associated with brand awareness…until now. In recent studies done by Google and Ipsos MediaCT in 2013, the two measured what impact, if any, search ads had on … Continue reading Did You Know Search Ads Can Help With Brand Awareness?!
How do you keep your employees happy and productive? Columnist Steve Olenski offers up these 12 techniques to help get you started. Steve Olenski on April 13, 2015 When it comes to startup ventures, employees are a big part of your brand — they’re brand advocates, they represent your company in social media, they help … Continue reading 12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive
Susan GilbertApril 13, 2015 In order to encourage more exposure for your personal brand, it’s important to be actively communicating with your fans and followers. With the right strategies in place your business can attract leads to your products or services. LinkedIn is a premier networking resource for personal brands, and is now a great … Continue reading Ramp Up Your Brand With Lead Strategies On LinkedIn
Olivier ChoronApril 10, 2015 Social media, it’s one those terms that you know brings great importance and value to many. Whether it is for increasing brand exposure, social selling, connecting individuals together, or even just for fun, it has huge benefits. But when do these great benefits become so fundamental to your life that you/ … Continue reading 5 Signs Your Brand Is A Social Media Addict – Well Done!
Cynthia PriceApril 4, 2015 As more brands become publishers, marketing teams spend an increasing amount of time and effort promoting their thought leaders and promoting earned and owned content. There are many up-and-coming and existing digital marketing tools for promoting content, but one tried and true solution for brand publishers: email. Sure, you’ve probably done … Continue reading 3 Ways Brand Publishers Can Use Email Marketing
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
Eric HammisApril 2, 2015 Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your favorite news channel on TV. You have a quick or long commute to … Continue reading How Important Is Brand Identity? (Infographic)
Anna RodriguezMarch 31, 2015 When it comes to starting a tech business, it’s not enough to have a great idea for a product or service. The end product may be outstanding but without the proper business to back it up, it will fail to make profit or get the recognition it deserves. Compare this to … Continue reading The Formula to Start Your Tech Business: Make Your Brand Known for Something
