by Mandy Boyle May 6th, 2015 Any organization, no matter what its size or type, can benefit from having a brand standards guide, especially when it comes to social media. Sure, it may sound like the sort of thing that only the “big guys” have, but when it comes to keeping your customer … Continue reading How to Develop a Social Media Brand Standards Guide
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Elizabeth JonesMay 2, 2015 Instagram has released a new Post Notification feature that could be a vital tool for your brand to increase its engagement with followers on Instagram. This feature sends a push notification to users when posts go live. This increases the chances of your followers actually engaging with the photo rather than … Continue reading 3 Easy Ways To Use Instagram’s Post Notification Feature For Your Brand
Dean KeipertMay 3, 2015 When you compare paid search ads and brand awareness, you probably think the two are found in opposites sides of the galaxy. You’ve got one, paid search ads, that is a tool meant to drive traffic and conversions and is completely measurable. On the other side of the spectrum, you have … Continue reading How You Can Use Paid Search Ads In A Brand Building Campaign
Jon DrachenbergApril 30, 2015 Relationships come and go. It’s a fact of life, and it’s a fact of business. It’s not always due to a bad experience- sometimes it’s just time to move on. It’s important to always remember that it takes two to tango whether it’s a personal or professional relationship. If one of … Continue reading Improve Your Brand Image by… Losing Subscribers!?
Paul MaccabeeApril 29, 2015 Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP presidential hopefuls who are suiting up for the battle to win the right to redecorate the Oval Office, ride in Air Force One and know that when the White … Continue reading Presidential Candidate Fails: Domain Name Lessons for Brand Marketers
by Chris Marentis April 29th, 2015 For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications. … Continue reading 10 Essential Pinterest Tools to Drive Brand Engagement
InklyoApril 27, 2015 Boost your online presence and find more clients If you run a business, then you already understand the importance of marketing. Nowadays, marketing is more than cold calling or direct mail campaigns. To really make an impression, you need to establish a solid online presence and a high level of engagement with … Continue reading 4 Online Marketing Tools To Enhance Your Brand
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales. Jayson DeMers on April 27, 2015 Content marketing has become a big, amorphous topic that different stakeholders in an organization like to attack from a variety of angles. Writers and … Continue reading Brand Alignment And Content Strategy: Synergies That Sell
Bill WebsterApril 26, 2015 One of the keys to unlock doors to success is good and adequate exposure. LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it? A very informative article, … Continue reading Dynamic LinkedIn Techniques to Promote Your Personal Brand
