Hugh Stephens September 20, 2020 Instagram can be so much fun, right? Even just scrolling your feed, playing with filters, or creating animated images can keep you entertained for a long time. But what if you’d want to take things to a whole new level? What if you’d like to have fun and engage your … Continue reading How to Use Instagram Games to Boost Brand Engagement
Emilee Kyle September 9, 2020 Ask yourself this question: Are you more likely to follow and engage with a company on social media that has inconsistent posting, a messy feed and boring photos or an account that has visually appealing content, a reliable posting schedule and consistent branding? I know my answer. First impressions are … Continue reading How to Create a Cohesive Brand Image on Social Media
Abhishek Shah September 8, 2020 A generic white shoe will cost $ 15. The same white shoe with a black Nike Swoosh or three Adidas black stripes will sell for $ 150. That is the power of branding. (Source: justcreative) People branding can make your product sell for 10X its value. You can be a … Continue reading How Digital Marketing Can Help Boost Your Brand Image
Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies
Katy French September 4, 2020 No matter how great your employer brand is, if you’re not active in the right channels, you won’t be able to reach the candidates you want, engage with the employees you have, or build the reputation you deserve. Visibility is everything, but too many brands don’t properly optimize the channels … Continue reading Which Employer Brand Channels Should You Use?
Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level
Victor Blasco August 31, 2020 In the hectic world we live in, we are surrounded by brands trying to catch our interest in many different ways. They offer us plenty of things to do, to see, to hear… In short, there’s a lot of content out there competing for our limited attention. So, when you … Continue reading Using Explainer Videos to Promote Brand Permanence
Nicole Blanckenberg August 28, 2020 We all want to improve conversion rates, right? Here’s the cold, hard truth: even with the most professional PPC strategies that are bringing tons of targeted traffic to your online store, if your website, brand, and messaging don’t measure up to potential shoppers’ expectations, your conversion rates could be suffering. … Continue reading 20 Ways You Can Improve Conversion Rates for Your eCommerce Brand
Katy French August 28, 2020 If you’re going to put work into growing your employer brand, nurturing your culture, and sharing that story, you want to know that your efforts are paying off. And if they’re not, you want to know how to make sure they do. But without an understanding of what success looks … Continue reading How to Measure Your Employer Brand at Every Stage
Brian Wallace August 20, 2020 If you work for a brand, you know that brand mentions don’t just happen on social media. In addition to the personal conversations that happen on mobile devices, there are, overall, three areas where conversations occur: social media, dark web and open sources. Social media refers to all online communities … Continue reading How to Empower Your Brand On the Big 3: Social, Dark Web and Open Sources
