Tag Archives: brand

Investing in Your Personal Brand

Jonathan Crossfield January 8, 2021 Writers have understood the importance of cultivating a professional, personal brand for a long time. Publishers know that a recognised name on the cover is far more important to a prospective buyer than the logo on the spine. Therefore, publishers encourage writers to market themselves to prospective readers. One thing … Continue reading Investing in Your Personal Brand →

How to Get Real Twitter Followers For Your Brand

Twitter Following

Pankaj Narang January 7, 2021 I know you’re desperate to gain Twitter followers to increase your reach and brag about it! And you might be tempted to cut the journey short and buy followers for quick results! But take a pause, and think again, buying followers can be a dangerous tactic and could decrease engagement … Continue reading How to Get Real Twitter Followers For Your Brand →

20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition)

Competition

Baylor Cherry January 3, 2021 Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing the enemy” falls by the wayside. Yet, everyone always wants to be one step ahead … Continue reading 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition) →

Emerging New Brand Role: Enabler Of Personal Innovation

Innovation

Emerging New Brand Role: Enabler Of Personal Innovation by Larissa Faw , December 31, 2020 Accenture Interactive’s annual Fjord Trends report is predicting a handful of trends that are likely to emerge in 2021 after a year that forced the world to re-examine how it lives, works and plays. “Innovation doesn’t start with technology, but … Continue reading Emerging New Brand Role: Enabler Of Personal Innovation →

How to Master Brand Collaboration on Instagram

Instagram Branding

Hugh Stephens December 7, 2020 Are you interested in boosting your Instagram engagement? Have you thought of running a brand collaboration? We all want to make the most out of our Instagram presence. But sometimes, it feels like we’re talking to the same old audience. That’s where brand collaborations come in handy. Here’s a guide … Continue reading How to Master Brand Collaboration on Instagram →

4 Strategies for Increasing Brand Awareness

Branding Trends

Jared Atchison December 3, 2020 Have you ever heard someone call a soda a Coke, or a bandage a Band-Aid, even if the product was off-brand? Odds are, you have. The reason people use the names of companies when they are speaking about specific products is due to brand awareness. Simply put, brand awareness signifies … Continue reading 4 Strategies for Increasing Brand Awareness →

How to Build Your Personal Brand With Video

Personal Branding

Chintan Zalani November 4, 2020 I’m a content marketing professional and used to devour publications and consume a LOT of media related to the industry. Now though, there are only a few email newsletters and YouTube channels I spend time on — even fewer that I look forward to. When looking for advice related to … Continue reading How to Build Your Personal Brand With Video →

Give Your Brand a Boost with 4 Online Portfolio Website Tools

Website Tools

Susan Gilbert November 4, 2020 Today I have some website resources to help you improve your online portfolio. If you are an entrepreneur or own a small business then it is important to have a professional quality online portfolio. Sometimes a full website development package is just not in the budget. Thankfully there are shared … Continue reading Give Your Brand a Boost with 4 Online Portfolio Website Tools →

Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales

Email Marketing

Daniel Hopper October 20, 2020 Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago. Pretty quickly, most people had a personal email address and were checking their email, making it a … Continue reading Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales →

Ways a Good Career Page Can Help Shape Your Brand

Career Development

Hachem Ramki September 28, 2020 The career page is one of the most powerful recruitment tools in a company’s arsenal. While shaping the workforce lays the groundwork for the challenges to come, creating and nurturing the company’s brand in the eyes of potential candidates can go a long way to building a team of superstars. … Continue reading Ways a Good Career Page Can Help Shape Your Brand →