by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data
by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity
by Erika Dickstein July 1, 2016 Follow @springinsightJuly 1, 2016 Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area … Continue reading The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others
by George Simpson, Featured Contributor, February 18, 2016 Neuromarketing research has been around since 1990, when it was developed by psychologists at Harvard. In a lab setting, it is supposed to measure changes in your physiological state and biometrics such as heart and respiratory rates and galvanic skin response to see how you respond to … Continue reading Keep Your Conspicuous-Consumption Hands Off My Brain
by Erika Dickstein February 5, 2016 Follow @springinsightFebruary 5, 2016 Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great … Continue reading The State of Email, Or How to Catch the Lizard Brain
In a world inundated with messaging and branding, we need to look beyond the numbers and tools and focus on how to connect with people. Columnist Claudine Bianchi explains. Claudine Bianchi on January 15, 2016 This morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a … Continue reading Time To Exercise The Right Brain In Marketing
Lori SoardSeptember 15, 2015 You’ve probably heard the latest studies that multitasking may not be as productive as people once thought it was. According to an article on Entrepreneur, our brains hone in on distractions. The brain grabs our attention because the distraction signals change and change can signal danger. David Rock, the co-founder of … Continue reading Train Your Brain to Stay Focused on Blogging Tasks
Tim AshAugust 27, 2015 As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the brain works, we can leverage its biases and influence people towards our desired conversion action. When presenting choices … Continue reading Simplifying Choices for the Brain to Improve Conversions
Ali VafaiJuly 8, 2015 Just like the Starbucks mug merrily sloshing in your center console, the pace of modern life could be figuratively causing your cup, to run over. We are constantly asked to work on multiple projects while remembering our schedules, follow up with our team members while answering email, and plan ahead while … Continue reading Four Easy Productivity Hacks That Will Relieve Your Overwhelmed Work Brain
Dejan KosuticJune 28, 2015 The ISO certification process can be challenging to deal with. You need to collaborate with certification auditors, which are usually perceived as prejudiced people that will probably insist on unnecessary details and make the process even more difficult for you. The truth is that things can get easier; all you need to do … Continue reading The Brain of an ISO Auditor – What to Expect During a Certification Audit [Infographic]
