Tag Archives: brain

Negotiating With Procrastination: A Slick Brain Hack to Get Productive Again

Luis Alvarado — December 23, 2016 — December 23, 2016 Procrastination. The enemy of productivity and a word that brings an instant frown to the face of many. Benefiting from an unresourceful habit We are taught from an early age not to “leave things ‘til the last minute.” The consequences that follow when we do … Continue reading Negotiating With Procrastination: A Slick Brain Hack to Get Productive Again →

The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website

Customer Engagement

by Erika Dickstein Follow @springinsightOctober 1, 2016 We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk … Continue reading The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website →

Empathic Design: Mapping Your Brain, Brand, and Data

Web Optimization Guidelines

by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data →

The Business of the Brain on the Internet: The Science Behind Scarcity

Marketing Guide

by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity →

The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others

Social Media Utilization

by Erika Dickstein July 1, 2016 Follow @springinsightJuly 1, 2016 Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area … Continue reading The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others →

Keep Your Conspicuous-Consumption Hands Off My Brain

Marketing Guide

by George Simpson, Featured Contributor, February 18, 2016 Neuromarketing research has been around since 1990, when it was developed by psychologists at Harvard. In a lab setting, it is supposed to measure changes in your physiological state and biometrics such as heart and respiratory rates and galvanic skin response to see how you respond to … Continue reading Keep Your Conspicuous-Consumption Hands Off My Brain →

The State of Email, Or How to Catch the Lizard Brain

Email Marketing

by Erika Dickstein February 5, 2016 Follow @springinsightFebruary 5, 2016 Doesn’t it seem like email is always being declared dead? Just like paper books, people keep wanting to bury them; yet, like paper books, email lives on and thrives. Why? Because as long as we still depend on email for work, it is a great … Continue reading The State of Email, Or How to Catch the Lizard Brain →

Time To Exercise The Right Brain In Marketing

Marketing Guide

In a world inundated with messaging and branding, we need to look beyond the numbers and tools and focus on how to connect with people. Columnist Claudine Bianchi explains. Claudine Bianchi on January 15, 2016 This morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a … Continue reading Time To Exercise The Right Brain In Marketing →

Train Your Brain to Stay Focused on Blogging Tasks

Blogging

Lori SoardSeptember 15, 2015 You’ve probably heard the latest studies that multitasking may not be as productive as people once thought it was. According to an article on Entrepreneur, our brains hone in on distractions. The brain grabs our attention because the distraction signals change and change can signal danger. David Rock, the co-founder of … Continue reading Train Your Brain to Stay Focused on Blogging Tasks →

Simplifying Choices for the Brain to Improve Conversions

Conversion Rate Optimization

Tim AshAugust 27, 2015 As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the brain works, we can leverage its biases and influence people towards our desired conversion action. When presenting choices … Continue reading Simplifying Choices for the Brain to Improve Conversions →