Tag Archives: brain

Brainstorming Meetings: What To Do When They’re All Storm & No Brain

Brooke B. Sellas — May 10, 2017 Follow @madSMscientist— May 10, 2017 Remember when brainstorming meetings were cool? The problem with getting together with your cohorts and coercing the creative juices to flow is that creativity doesn’t work like that; it’s not tied to deadlines. Nor does creativity care that such-and-such is due today. So … Continue reading Brainstorming Meetings: What To Do When They’re All Storm & No Brain

Negotiating With Procrastination: A Slick Brain Hack to Get Productive Again

Luis Alvarado — December 23, 2016 — December 23, 2016 Procrastination. The enemy of productivity and a word that brings an instant frown to the face of many. Benefiting from an unresourceful habit We are taught from an early age not to “leave things ‘til the last minute.” The consequences that follow when we do … Continue reading Negotiating With Procrastination: A Slick Brain Hack to Get Productive Again

The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website

by Erika Dickstein Follow @springinsightOctober 1, 2016 We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk … Continue reading The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website

Empathic Design: Mapping Your Brain, Brand, and Data

by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data

The Business of the Brain on the Internet: The Science Behind Scarcity

by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity

The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others

by Erika Dickstein July 1, 2016 Follow @springinsightJuly 1, 2016 Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area … Continue reading The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others

Keep Your Conspicuous-Consumption Hands Off My Brain

by George Simpson, Featured Contributor, February 18, 2016 Neuromarketing research has been around since 1990, when it was developed by psychologists at Harvard. In a lab setting, it is supposed to measure changes in your physiological state and biometrics such as heart and respiratory rates and galvanic skin response to see how you respond to … Continue reading Keep Your Conspicuous-Consumption Hands Off My Brain