NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search
Super Bowl Ads, Keywords Lure Inquisitive Searchers by Laurie Sullivan @lauriesullivan, February 14, 2022 Matthew Stafford and the Los Angeles Rams emerged the winner of Super Bowl LVI over Joe Burrow and the Cincinnati Bengals at SoFi Stadium on Sunday, bringing together two quarterbacks who never previously played in the top game. What did consumers … Continue reading Super Bowl Ads, Keywords Lure Inquisitive Searchers
Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game
Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game
Super Bowl Ads Win The Super Bowl Of Hypocrisy by Kaila Colbin , Featured Contributor, February 12, 2021 Last Friday, I messaged my nephew: “Big game this weekend? Who is playing? Who are we rooting for?” As you can tell, I don’t follow football. But, the ads… the ads were something else. Uber Eats … Continue reading Super Bowl Ads Win The Super Bowl Of Hypocrisy
Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads
While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. Amy Gesenhues on February 12, 2018 This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were … Continue reading Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
Patrick Hutchison — February 7, 2018 — February 7, 2018 Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from the TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, … Continue reading Super Bowl Ads in 2018: A Sign of Things to Come?
