February 09, 2026 What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad span>span]:whitespace-nowrap”>On the heels of its intriguing Super Bowl ad, AI.com is garnering all sorts of interest—so much, in fact, that the company’s website crashed as Super Bowl viewers scrambled to see what the company no one has … Continue reading What is AI.com? Mysterious website asks for people’s credit card info after Super Bowl ad
Super Bowl LX 2026 on prediction markets: what to wager Rachael Davies Suswati Basu The Seattle Seahawks and New England Patriots will go head-to-head in Super Bowl LX, opening up plenty of opportunities to bet via prediction markets. For many, half of the fun of big sporting events like Super Bowl LX … Continue reading Super Bowl LX 2026 on prediction markets: what to wager
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. By Constantine von Hoffman February 5, 2026 B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes … Continue reading B2B marketers should stop punting on Super Bowl week
NFL to block Super Bowl prediction market commercials Joel Loynds Suswati Basu It appears that ads from companies like Polymarket or Kalshi will not air during the upcoming Super Bowl. According to the NFL, the league placed prediction market commercials under its “prohibited categories” for Super Bowl advertising on February 8. As … Continue reading NFL to block Super Bowl prediction market commercials
Budweiser’s Clydesdale Soars With Eagle In Super Bowl LX Ad by Laurie Sullivan , Staff Writer, January 26, 2026 American icons are easy to come by in Wyoming, with eagles, moose, deer, elk, red foxes and more often seen daily. The bald eagle, America’s bird, and a Budweiser Clydesdale, demonstrate the true meaning of “Made of … Continue reading Budweiser’s Clydesdale Soars With Eagle In Super Bowl LX Ad
AI-Built Ads: Will Super Bowl Fans Accept Or Reject? by Laurie Sullivan , Staff Writer, January 13, 2026 Svedka vodka primarily used artificial intelligence (AI) to create an advertisement featuring its “Fembot” mascot in the brand’s first Super Bowl commercial, scheduled to air Feb. 8. The brand is owned by Sazerac, acquired by Constellation Brands in … Continue reading AI-Built Ads: Will Super Bowl Fans Accept Or Reject?
February 12, 2025 Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday Dara Treseder breaks down why so many brands adopted a ‘safe’ approach during Sunday’s big game. BY Robert Safian Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, … Continue reading Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday
The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. MarTechBot on February 3, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Has the Super Bowl always been this important to marketers?
AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2024 When Etsy’s internal research showed 71% of Americans admit to feeling anxious about giving gifts, the company developed a tool it calls Gift Mode, which debuted Jan. 24. Visitors to the site in search of a gift … Continue reading AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Who the winners were during the Big Game — on streaming, social media and audience engagement. Chris Wood on February 13, 2024 As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of … Continue reading 5 Super Bowl LVIII takeaways for marketers
