by Susan Friesen May 9, 2016 Follow @https://twitter.com/eVisionMediaMay 9, 2016 Why adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? … Continue reading Blogging or Newsletters or Both?
by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications
by Brenda Do February 26, 2016February 26, 2016 When you have a role to fill, you probably want to fill it quickly, and with the right person. Do it, and it’s like achieving the holy grail of hiring. But if you’ve ever hired anyone, you know it’s tough to do. It’s not completely because of … Continue reading Hire Right or Hire Fast? 4 Tips to Achieve Both
by James Clear January 23, 2016 Follow @james_clearJanuary 23, 2016 It’s easy to spend all day searching for inspiration. You can find incredible videos, articles, and news stories, and email them out to all of your friends. But the best (and longest lasting) type of inspiration comes from applying those outside bits of motivation to … Continue reading The Two Types of Inspiration (Are You Using Both in Your Work and Life?)
by Sarah Goodall December 12, 2015December 12, 2015 Social Media Today together with Hinge Marketing recently released a new research report about “Understanding employee advocacy on social media.” It’s a great read, particularly because it explores the correlation between revenue growth rate and employee advocacy adoption. One very telling result shows nearly 31% of high … Continue reading Social Advocacy Benefits For Both Employer And Employee
Len AprilOctober 25, 2015 The placebo effect as a talent development and communications strategy The placebo response is a well-researched and fascinating medical phenomenon in which a fake treatment can sometimes improve a patient’s physical condition through a sort of psychosomatic reaction. In other words, by introducing an inactive substance such as sugar, saline solution … Continue reading What Drives the Most Driven Workers? Real Purpose, Placebo or Both?
Dan ScalcoJuly 23, 2015 If you’re looking to distinguish yourself in the business world, getting a Masters degree could be the best decision you make. It can lay the foundation upon which you can grow to become an executive, president, or even CEO. However, there are a lot of questions you must answer prior to … Continue reading MBA vs EMBA: The 5 Main Differences Between Both [Infographic]
Al GomezJuly 12, 2015 Search engine optimization today is not just about backlinks or content (although those factors are integral). In fact, it involves a broad range of services which include web design, social media, and reputation management. Focusing on only one element – be it content or links – is vain because a) you … Continue reading Off- or On-Page SEO? How To Get The Best of Both Worlds
Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt
Will HollandMarch 9, 2015 In order to help employees perform job functions correctly, it’s common to establish processes that outline workflows – a guide to who should be touching what part of the project and when – and procedural guides that detail what steps are required and in what order they should happen. These are … Continue reading Process Vs. Knowledge: Learners Need Both
