Tag Archives: both

HR and Marketing: Bringing Both Together for Better Business

Corporate Productivity

Mike Thatcher — May 18, 2017 Follow @jobrack1— May 18, 2017 When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused on external matters, one focused on internal matters. But more and more these two departments are working together. Consumerization of HR Many call it … Continue reading HR and Marketing: Bringing Both Together for Better Business →

10 Challenges Native Advertising Poses Both to Marketers and Publications

Marketing Challenges

by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications →

The Two Types of Inspiration (Are You Using Both in Your Work and Life?)

Productivity

by James Clear January 23, 2016 Follow @james_clearJanuary 23, 2016 It’s easy to spend all day searching for inspiration. You can find incredible videos, articles, and news stories, and email them out to all of your friends. But the best (and longest lasting) type of inspiration comes from applying those outside bits of motivation to … Continue reading The Two Types of Inspiration (Are You Using Both in Your Work and Life?) →

Social Advocacy Benefits For Both Employer And Employee

Employee Advocacy

by Sarah Goodall December 12, 2015December 12, 2015 Social Media Today together with Hinge Marketing recently released a new research report about “Understanding employee advocacy on social media.” It’s a great read, particularly because it explores the correlation between revenue growth rate and employee advocacy adoption. One very telling result shows nearly 31% of high … Continue reading Social Advocacy Benefits For Both Employer And Employee →

What Drives the Most Driven Workers? Real Purpose, Placebo or Both?

Work Environment

Len AprilOctober 25, 2015 The placebo effect as a talent development and communications strategy The placebo response is a well-researched and fascinating medical phenomenon in which a fake treatment can sometimes improve a patient’s physical condition through a sort of psychosomatic reaction. In other words, by introducing an inactive substance such as sugar, saline solution … Continue reading What Drives the Most Driven Workers? Real Purpose, Placebo or Both? →

Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt

Marketing Guide

Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt →

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