A disconnect between leadership and marketing teams means AI investments aren’t going to solve critical operational bottlenecks. Ana Mourão on July 23, 2025 Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing … Continue reading Why AI spending isn’t boosting marketing
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot
Unleashing Women Entrepreneurs: Boosting Global Economy Deanna Ritchie / Sep 27, 2023 On 21 September 2023, the United Nations (UN) demonstrated its commitment to inclusive funding by highlighting the importance of empowering female entrepreneurs to achieve gender equality and stimulate global economic growth. This undertaking includes implementing targeted measures that close the gender divide … Continue reading Unleashing Women Entrepreneurs: Boosting Global Economy
Digital PR: Building an Online Reputation and Boosting Visibility Abeer Raza / Sep 16, 2023 In today’s hyper-connected digital world, businesses and individuals find themselves navigating a complex web of online interactions as the social benefits of internet usage far outweigh the negatives. With more than half of the world (60%) now using social … Continue reading Digital PR: Building an Online Reputation and Boosting Visibility
Algolia’s visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates. Jacqueline Dooley on April 25, 2022 Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role … Continue reading Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Andres Muñoz September 20, 2021 92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Referral marketing is a strategy that is becoming increasingly popular nowadays. And that’s because there are countless statistics that show how effective it is. … Continue reading What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty
Laure Fisher August 17, 2021 Many of us are coming up on our one-year anniversary of remote work, and to say the ‘remote work slump’ is real would be an understatement. But there are ways to bring productivity back into your workplace – regardless of the locations of your employees. Whether you are encouraging your … Continue reading Remote Work Slump? 3 Tips to Boosting Overall Productivity in Your Workplace
Bob Van Rossum June 13, 2021 As the leading digital executive search firm, MarketPro has seen how important creativity is within a company. It gives you an edge over competitors and can be the difference between an average campaign and a viral one. The reality is, managing a marketing team without a creative strategy or … Continue reading How Digital Executive Search Firm Increases ROI By Boosting Creativity
Jared Atchison March 19, 2021 Are you looking for a way to build trust with consumers while securing more eCommerce sales? If so, it’s time for you to develop a robust email marketing strategy. Email and eCommerce go hand in hand. Business leaders and marketing teams have used email to connect with their audience, increase … Continue reading 4 Expert Strategies for Boosting Ecommerce Sales with Email
Richard Conn March 12, 2021 By now, you’re well versed in what it’s like to work from home. Remote working has been adopted worldwide and, like it or not, it’s here to stay. As more enterprises realise the benefits of a remote workforce, more job roles are being offered with flexible or even fully-remote working … Continue reading Boosting Enterprise Productivity with Unified Communications as a Service
