By Qhubekani July 31st, 2018 Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add … Continue reading How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)
Rick Lepsinger — July 30, 2018 Follow @onpoint_llc — July 30, 2018 Frantichek / Pixabay Effective training and development programs can greatly benefit an organization, leading to higher levels of employee engagement and reduced turnover rates. Although these programs have historically been among the first items to be cut in difficult times, training budgets have … Continue reading Boost Leadership Development With Corporate Training Programs
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
By Victoria Klochkova July 20th, 2018 1. Demonstrate Your Product In Use Your visitors don’t want the description of your product or the assurance of its awesomeness – they want to see how it looks when it is being used. Use large images to demonstrate it. It can be an image of a product by … Continue reading How The Right Use Of Visuals Can Boost Landing Page Conversion
Wendy Marx — July 10, 2018 Follow @wendymarx — July 10, 2018 Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let’s consider a couple facts… Every year, around 100 million startups are launched throughout the world. Of that number, it … Continue reading PR for B2B Startups: How to Boost Your Exposure
Syed Balkhi — July 9, 2018 Follow @SyedBalkhi — July 9, 2018 We trust people we know and listen to their recommendations. This is why word-of-mouth is one of the most powerful marketing strategies though it can be difficult to develop. But with a referral program you can reward your customers who recommend your business … Continue reading How to Use Referral Marketing to Boost Ecommerce Sales
Ben Heath — June 13, 2018 — June 13, 2018 Facebook advertisers spend a lot of time trying to find the best possible target audiences. And rightly so. Finding the hyper-responsive prospects in your target market is often critical to Facebook advertising success. But whilst many advertisers spend a lot of time in Facebook’s Audience … Continue reading How to Boost Facebook ROAS by Retargeting Website Visitors
Anton Eliasson — June 15, 2018 Follow @antoneliasson — June 15, 2018 If video is not part of your Instagram strategy, you might be falling behind. In 2017, Instagram announced that there are now 2 million advertisers using the platform for business. They also noted that the highest area for growth was video, with time … Continue reading 15 Instagram Video Ideas That Will Give You a Creative Boost
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Marcus Miller on June 12, 2018 Search engines exist to provide users with results that are relevant to the search query. Smart … Continue reading How to understand searcher intent and use it to boost SEO rankings
Syed Balkhi — May 31, 2018 Follow @SyedBalkhi — May 31, 2018 With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap … Continue reading 3 Email Marketing Tips to Boost Father’s Day Sales
