Julie Winkle GiulioniOctober 5, 2015 Are you looking for a skill that’s always in style, goes with anything and makes a bold statement wherever it goes? Look no further; simply consider curiosity. Depending upon whom you ask, curiosity is defined as a competency, skill, quality, or emotion. It’s the capacity to demonstrate keen interest, an … Continue reading Curiosity is the New Black
Brian RobertsJuly 26, 2015 Every CEO’s nightmare is watching the bottom line turn from black ink to red. Your company was once at the top of the market, raking in the cash. Now it’s losing money, and you’re trying to get back on track. The struggle to stay in the black reminds me of AC/DC’s … Continue reading Losing Money? Here’s How To Get Your Company Back In Black
Laura DonovanApril 7, 2015 Landing a new client is the best feeling, the excitement about building a new Campaign and creating a new Strategy is awesome. When you get hundreds of views/shares/comment/likes it makes you feel like you are the Queen of Social Media and you can do anything. When you see a competitor steal … Continue reading 10 Things Orphan Black Can Tell Us About Being A Social Media Manager
Bryan GlanzMarch 28, 2015 We saw a trend of big name content sites disabling their comments in 2014 and I am jumping on the bandwagon in 2015. (I am not the only one.) There is a long list of “why’s” that led me down the turning off my comments path, but I will just go … Continue reading Turning OFF Comments Is The New Black
Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
by Chad White , December 03, 2014 The holiday season is always in motion, as consumer behavior changes and retailers jockey to adjust to those changes and stand out. Retailers’ email marketing strategies also continue to shift, as an important part of their holiday strategy. Here are a couple of trends from Black Friday Week … Continue reading Black Friday Week Trends In Email Marketing
Megan Totka November 26, 2014 Love it or hate it, Black Friday is a popular shopping day for many consumers.The 24 hours following Thanksgiving have a palpable energy in the retail world. Black Friday got its name because it is the day that retailers drive revenues out of the red and into the black. … Continue reading What Black Friday Can Teach You About Running a Small Business
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
Colin Osing November 15, 204 As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let … Continue reading Video Content – The New Black of Email Marketing
By James Kosur, Published November 13, 2014 If you are hoping to land a deeply discounted HDTV, Beats by Dre headphone, or even an iPad Air 2, you might want to head out on Thanksgiving day and Black Friday. Walmart, Best Buy, Target, and Meijer are offering some of the best in class electronics … Continue reading Best 2014 Black Friday Ads For Electronics
