More complex, omnichannel shopping behavior in evidence over the weekend. Greg Sterling on November 30, 2015 Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before … Continue reading Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
by Loren Baker November 25, 2015 Follow @lorenbakerNovember 25, 2015 In 2015, 48% of Americans plan to shop in brick and mortars on Black Friday, and 42% of Americans plan on shopping online for Cyber Monday. Both holidays feature stores that are focusing on huge deals for the gift giving season (and to make their Q4 numbers … Continue reading Cyber Monday vs. Black Friday – Which is the Best Deal? [Infographic]
by Jonny Dixon November 25, 2015November 25, 2015 The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how do you do it? Think about post ‘crazy period’ marketing. … Continue reading Black Friday and Cyber Monday: Ready for the Aftermath?
by Laura Donovan November 25, 2015 Follow @thewordproNovember 25, 2015 source: pixabay.com In 2014 Black Friday set new US online sales records and generated $ 2.4 billion. This year it is predicted that online sales will reach $ 2.7 billion and total sales from all holiday shopping will exceed $ 885 billion. If you are … Continue reading Black Friday, Cyber Monday and Digital Media [Infographic]
by Pam McBride November 24, 2015 Follow @leadsiftNovember 24, 2015 Deals abound on Black Friday. It’s the holiday before the holidays, and the main shopping day of the year for a sizable chunk of consumers. And this year looks to be the biggest Black Friday yet, with social media mentions up 20 percent over 2014. … Continue reading The Black Friday Deal Maker? Consumer Intelligence [Infographic]
by Nigel Stevens November 24, 2015November 24, 2015 Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These … Continue reading Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets
by Rachel Vanier November 21, 2015November 21, 2015 We’re already in the heart of November. Which can only mean one thing: the sales season is approaching! Smart consumers love Black Friday and Cyber Monday because it’s a “great deals paradise”, where the discounts are deep. But I’m not sure if their wallets are as deep … Continue reading How Do You Make Black Friday Emails Really Stand Out?
by Laura Cole November 19, 2015November 19, 2015 On November 27th this year (the day after Thanksgiving in the United States), consumers will head online to access an incredible range of digital savings and limited-time promotions. Known as Black Friday, this unofficial holiday signals the beginning of the festive period for consumers and has remained … Continue reading How to Prepare Your Business for Black Friday
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Takeshi Young November 16, 2015November 16, 2015 As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays. Here at Optimizely we have the … Continue reading 7 Black Friday & Cyber Monday E-commerce Optimization Tips
