Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. Constantine von Hoffman on March 13, 2025 AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency … Continue reading Smarter AI means bigger risks — Why guardrails matter more than ever
Google Searches, Android Have Become Bigger Targets For Malvertising by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2024 Tech support scammers last month targeted eBay customers in the U.S. by way of fraudulent Google ads. In a few separate searches, Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts. Malvertising — … Continue reading Google Searches, Android Have Become Bigger Targets For Malvertising
By Emily Price January 17, 2024 It’s a bird! It’s a plane! It’s your . . . Walmart delivery? Alphabet’s drone-delivery service, Wing, debuted new aircraft Wednesday that will allow the company to both simplify and streamline larger delivery orders. The new aircraft are capable of carrying 2.5 pounds more than the existing drones in … Continue reading Alphabet’s Wing goes bigger in the sky-high race to deliver your groceries by drone
By Shalene Gupta When “Connie,” 26, landed her first job out of college in 2020, she knew she wanted a raise. She was earning $60,000 in New York City as a consultant. Her first raise got her to $67,000, but she knew she’d have to switch jobs to get a substantial raise. “Everyone tells … Continue reading These Gen Z employees have discovered the secret to getting a bigger raise—switch jobs
75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets
Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI by Dave Morgan , Featured Contributor, August 3, 2023 The Writers Guild of America has been on strike against the Alliance of Motion Picture and Television Producers for three months now. SAG-AFTRA, the actors union, began striking a few weeks ago. An … Continue reading Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
By Shalene Gupta May 17, 2023 The job market is rough, the pandemic has burned everyone out, and the overall mood about work is sour. Now, according to the 2023 State of Workplace Empathy Report from HR benefits technology company Businessolver, employees’ perceptions of workplace empathy has dropped. The study surveyed 1,000 employees, HR … Continue reading The empathy gap between workers and companies is bigger than ever—but CEOs just don’t get it
By Jared Newman August 29, 2022 Notion has just launched a handful of new features for its modern document editor, all of which are aimed at bringing onboard bigger businesses. The update includes a long-overdue overhaul to document search, along with a new sharing function called “Teamspaces” that gives organizations more control over … Continue reading Notion overhauls search and document sharing to attract bigger teams
Martech stacks must be judged by effectiveness, not size. Anita Brearton on June 27, 2022 How big should a martech stack be? The answer is, as big as it needs to be, which I know isn’t a helpful answer. On our platform we have almost 1,000 stacks under management, ranging from 10 products to more … Continue reading My Stack is Bigger than Your Stack, So What?
Want Bigger Marketing Results? Aim Smaller Nate Nead / 31 May 2022 As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if … Continue reading Want Bigger Marketing Results? Aim Smaller
