by Laurie Sullivan, , Staff Writer @lauriesullivan, May 9, 2016 Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit by talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search. Despite … Continue reading Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
by Dhariana Lozano April 6, 2016 Follow @DhariLoApril 6, 2016 Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact … Continue reading 4 Ways to Use Social Media Beyond Marketing
How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. Marcus Miller on March 21, 2016 It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores … Continue reading Local SEO beyond the browser
by Greg Cawood March 16, 2016 Follow @iqnectionMarch 16, 2016 When William Shakespeare was writing his plays, he did what a lot of playwrights of his era were doing: borrowed from other sources. Since then, people have been borrowing from Shakespeare. Romeo and Juliet provided the basis for West Side Story. The great Japanese director … Continue reading Beyond the Blog Post: Repurposing Content to Drive Engagement
by Laura Cole March 12, 2016March 12, 2016 While none of us have much time or sympathy for those who deal primarily in business jargon, we must tread a fine line when it comes to discounting trends and concepts. After all, there is often a fine line between business buzz words and ground-breaking constructs, and … Continue reading Beyond Blogging: How To Be An Influencer And Thought Leader
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability. Janet Driscoll Miller on February 19, 2016 As SEOs, we’re always digging into data. But I often find that SEO consultants and … Continue reading Agency Metrics That Matter In Search & Beyond
by Emily Russen January 15, 2016January 15, 2016 We all know the importance of writing a job description properly. If you fail to have a top notch job description, you can attract the wrong candidates to your position, which does not benefit your company. Let’s take a step back. A job description “summarizes the duties … Continue reading How a Killer Job Description Has Benefits Beyond Basic Recruiting
