Beyond ‘Slop’: Microsoft Chief’s Vision For An Agent-First Economy by Laurie Sullivan , Staff Writer, January 2, 2026 Microsoft CEO Satya Nadella thinks everyone needs to move beyond the arguments around AI “slop vs sophistication.” He’s betting on getting everyone accustomed to using agents to not only power all types of business needs, but to … Continue reading Beyond AI ‘Slop’ Satya Nadella’s 2026 Vision For An Agent-First Economy
Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025 The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025
Google expands AI Mode beyond English for the first time Starting today, the chatbot is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Kris Holt Google Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean … Continue reading Google expands AI Mode beyond English for the first time
Ever spent way too much time digging for a particular version of a marketing asset? You’re not alone, but modern DAMs can help. Pamela Parker on August 13, 2025 Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing Stuff”? Yeah, we’ve all … Continue reading Beyond storage: How DAM platforms became the unsung heroes of modern marketing
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. Alicia Arnold on June 5, 2025 Building a martech stack requires careful consideration — alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Today’s … Continue reading Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. Kathleen Schaub on May 2, 2025 The marketing qualified lead (MQL) is one of the most widely used metrics in marketing — but it’s increasingly under fire. Executives crave an easy, unequivocal measurement of a … Continue reading 5 suggestions for moving beyond MQLs
The marketing world needs strategic thinkers and project managers, a report by the AMA found. Mike Pastore on April 18, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers … Continue reading The skills marketers need in 2025 and beyond
DAM + generative AI = A new paradigm for creatives and martech leaders. Vertesia on April 10, 2025 Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in … Continue reading Beyond tagging: High-value GenAI use cases for DAM by Vertesia
