Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
Brooke B. Sellas — October 25, 2017 Follow @madSMscientist — October 25, 2017 Statistically speaking, business growth should be eluding me. More than 50% of business owners survive only five years. And If I want to make it to 10 years? My chances of failing are much greater. As we round out B Squared’s fifth … Continue reading Business Growth Lies Between Company Culture & Ruthless Efficiency
Kristen Buzzaird — October 12, 2017 — October 12, 2017 The schism between sales and marketing departments is a long-standing one that many businesses still struggle to bridge. While there will often be times the two do not agree, it’s incumbent to reduce the rift if a business hopes to compete, accelerate growth, and increase … Continue reading Reducing the Rift Between Sales and Marketing
Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
Alice Oh — September 22, 2017 — September 22, 2017 When it comes to executing your marketing needs, you only want the best and most talented professionals to take on the responsibilities. But not all opportunities and projects call for a full-time hire to your team. There are plenty of non-employee contingent work solutions – … Continue reading Essential Considerations When Choosing Between Marketing Freelancers or Contractors
Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Davor Sutija on July 21, 2017 The very concept of how people buy has fundamentally changed, due to the emergence of digital … Continue reading The impact of intermediaries: How brands can close the gap between themselves and consumers
Marcia Layton Turner — July 2, 2017 — July 2, 2017 People who are passionate about creating new businesses fall into the general category of entrepreneur. But within that larger classification are many other types of entrepreneurs, from infopreneurs to intrapreneurs to ecopreneurs, localpreneurs, mompreneurs, and even fauxpreneurs. Solopreneurs are a specific type of entrepreneur … Continue reading 5 Major Differences Between Solopreneurs and Entrepreneurs
Sam Melnick — June 7, 2017 Follow @SamMelnick— June 7, 2017 Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open … Continue reading 3 Essential Conversations Between the CMO & CFO [Infographic]
