How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Davor Sutija on July 21, 2017 The very concept of how people buy has fundamentally changed, due to the emergence of digital … Continue reading The impact of intermediaries: How brands can close the gap between themselves and consumers
Marcia Layton Turner — July 2, 2017 — July 2, 2017 People who are passionate about creating new businesses fall into the general category of entrepreneur. But within that larger classification are many other types of entrepreneurs, from infopreneurs to intrapreneurs to ecopreneurs, localpreneurs, mompreneurs, and even fauxpreneurs. Solopreneurs are a specific type of entrepreneur … Continue reading 5 Major Differences Between Solopreneurs and Entrepreneurs
Sam Melnick — June 7, 2017 Follow @SamMelnick— June 7, 2017 Traditionally, Marketing and Finance departments haven’t had the most obvious partnership. Only 14% of Marketing organizations see Finance as a trusted strategic partner, and 28% either have no relationship with finance or speak only when forced to (source). But when these two groups open … Continue reading 3 Essential Conversations Between the CMO & CFO [Infographic]
Matt Rawlings — June 2, 2017 — June 2, 2017 The UK and USA have been described as having a “special relationship” for many years now. Whilst our cultural sensibilities are similar, in a lot of ways, when it comes to the world of work our two countries have distinctive differences, in particular when it … Continue reading The Differences in Work Culture Between the UK and USA [Infographic]
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video
Jaime Nacach — May 24, 2017 Follow @bloominari— May 24, 2017 Understanding the differences between Google AdWords and Facebook is crucial to marketing success. Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t … Continue reading 5 Key Differences Between Google AdWords and Facebook
Amanda Clark — May 11, 2017 Follow @GrammarChicInc— May 11, 2017 When you apply for a job, it’s important to provide some piece of marketing collateral—but should it be a resume, or a CV? Both of these terms get thrown around a lot, and with a lot of people they’re used somewhat interchangeably. It’s important … Continue reading What’s the Difference Between a Resume and a CV?
Susan Gilbert — March 16, 2017 Follow @SusanGilbert— March 16, 2017 Understanding How to Make Vlogging Work for Your Business Just when we were getting used to blogs and how they can complement your business, now there is vlogging to learn about! Video blogs, shortened to vlogs, are similar to their text-based cousin in that … Continue reading The Difference Between Vlogging and Blogging
