By Natalie Issa, Published October 29, 2014 What do companies like Netflix and Amazon have in common? They understand the power of data-driven personalization. These companies know that customers have come to expect relevant, tailored experiences, and that delivering on this brings increased customer acquisition and loyalty. Take Co-operative Travel as an example. The … Continue reading How Data Leads To Better Personalization
When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.” Look, there are a lot of things reporters and PRs hate about … Continue reading A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again
By Chad Hill, Published October 6, 2014 The internet has changed everything. You might say that it’s put everything out in the open, with very little left to the imagination. Before the web and social media, every customer interaction was mostly a private matter between the business and the customer. Now it’s likely to be written … Continue reading For Better or for Worse: Six Ways the Web Has Changed Relationships Between Businesses and Consumers
What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the … Continue reading Content Marketing . . . It’s Not Getting Any Better
Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been … Continue reading How To Build a Better Integrated Marketing Campaign
Online marketers are aware of the power of shopping-cart abandonment tools, but the reality is that solutions addressing the shopping cart alone are missing a significant number of potential sales, sales lost before the shopper adds any products to a shopping cart. How to retrieve those lost sales? Identify and pursue opted-in consumers who show … Continue reading Better ROI Through Re-engagement
Animated GIFs have been picking up in popularity among email marketers. In an interview with Direct Marketing News, Matt Caldwell, VP of creative for at Yesmail Interactive, said that this tool works best when it helps to better explain a product that the marketer is trying to create or as a way to stand out. … Continue reading GIFs Help Email Marketers Explain Products Better
by Catharine P. Taylor, June 6, 2014, 11:03 AM As long-time readers of this column know, there are few things I detest more than retargeting. Though it’s not quite up there with climate change denialists, my hatred of stalker ads is on a par with Bitcoin and reading about Maureen Dowd’s close encounter with edible … Continue reading Will Search + Social Yield Better Advertising Experience For All?
As part of my 12 Guiding Principles, this sales success strategy has helped me stay focused on continuous improvement without getting overwhelmed. I took this from the book, Raving Fans, by Ken Blanchard. The book is focused on creating raving fan customers by going above and beyond the basics. There are three core areas: 1. Decide what you want … Continue reading Sales Success: How to Get 1% Better Every Day
Gone are the days of fairy tales and magic, of witches and princes, and of places where wishes came true. Today one has to think, plan and work to get things done. In the highly competitive scenario like ours nothing is guaranteed, and more so when it involves people. Retaining and getting 100 percent out … Continue reading Improve Business with Better Sales
