Tag Archives: Better

8 Things to Do to Be a Better Leader

Liz KislikMarch 16, 2015 Whether you’re an experienced leader, an emerging leader, or a developer of leaders, you’re always looking for ways to help employees do better and feel better at work. Last week’s post covered four priority areas to help you work toward better performance with your team and within your organization. This week, … Continue reading 8 Things to Do to Be a Better Leader →

Anything Boys Can Rank, Girls Can Rank Better: Why Women Should Consider A Career in SEO or SEM

Competition

Pam AungstMarch 15, 2015 Any technical industry is bound to be at least somewhat male-dominated. Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are … Continue reading Anything Boys Can Rank, Girls Can Rank Better: Why Women Should Consider A Career in SEO or SEM →

Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained

SEO Audit

ZOG DigitalMarch 11, 2015 Today, search results in Google are primarily ranked based on complex algorithms that analyze popularity gained through link authority, but that may not be the case for long. A team of research scientists at Google recently published a paper proposing a new process to influence the rankings of search results based … Continue reading Better To Be Honest Than Well Linked – Google’s Factual Ranking Explained →

Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy

Marketing Guide

ZOG DigitalMarch 10, 2015 Bust out those bagpipes – St. Patrick’s Day is just around the corner! While we all love a good reason to raise a pint, this Irish saint has a few lessons every marketer can learn from. You don’t need the luck of a four-leaf clover to become the brand your competitors … Continue reading Lucky Is Good – Strategic Is Better: Making Competitors Green With Envy →

How to Increase Conversion Through Better UX

Sales Leads Conversion

Joao RomaoMarch 10, 2015 In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to gain customer consideration through relevant content. This followed the previous week’s post covering how to increase awareness for your online store. Once you’re generating interesting content, bringing people to … Continue reading How to Increase Conversion Through Better UX →

9 Tips For Better Performing Typography On A Landing Page

Website Guidelines

Elisa SilvermanMarch 9, 2015 Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly for certain words; they’re judging the landing page’s design for credibility. As typography is a main factor in both these areas, … Continue reading 9 Tips For Better Performing Typography On A Landing Page →

3 Advanced Tactics for Better Buyer Personas

Leads Generation

Lena PrickettMarch 8, 2015 As marketers, we’re always working to build deeper relationships with our audience. How can we learn what makes them tick? How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day? To do all that, we really need to … Continue reading 3 Advanced Tactics for Better Buyer Personas →

5 Ways Excel Can Make You Better & Faster At PPC

Business Tools

Whether you’re an agency, an experienced PPC expert, or someone just trying paid search for their business for the first time, understanding and utilizing Excel can prove invaluable for creating and interpreting data within your online campaigns. In today’s post, I’ll share five simple ways you can use Excel to improve your PPC workflow and … Continue reading 5 Ways Excel Can Make You Better & Faster At PPC →

How to Use Video to Drive Phenomenally Better Content Marketing Results

Video Marketing

Kimbe MacMasterFebruary 26, 2015 You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either. This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to … Continue reading How to Use Video to Drive Phenomenally Better Content Marketing Results →

Tips & Tricks For Better Adwords Performance

Ad Campaigns

Dean KeipertFebruary 26, 2015 In October of 2000, Google introduced something that took online marketing by storm. They introduced what we now call Google Adwords. If you’re not familiar with Adwords, it’s those little ads you see on the sides and bottom of the page when you use a search engine. It’s a pay-per-click (PPC) … Continue reading Tips & Tricks For Better Adwords Performance →