April 01, 2025 How the athlete mindset can make you a better entrepreneur BY Victoria Repa What do David Beckham, Shaquille O’Neal, and Serena Williams have in common—aside from their standout sports careers? They’ve all built thriving businesses. Sure, having capital and global name recognition helps. But reducing their business success to just fame only tells … Continue reading How the athlete mindset can make you a better entrepreneur
March 16, 2025 Want to get along with your boss better? Here are 3 ways to manage up BY Shalene Gupta While we’d like to think the secret to a fast promotion is all about doing a good job, your relationship with your boss can make or break your career. Understanding how to handle a narcissistic … Continue reading Want to get along with your boss better? Here are 3 ways to manage up
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops. Greg Kihlstrom on November 8, 2024 In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making … Continue reading How to use post-campaign data to make your marketing better
October 21, 2024 Relax, you haven’t been fired. How to get better at accepting negative feedback If you find yourself panicking every time your manager gives you feedback, here’s what you can do. BY Art Markman Criticism is never fun to get, because it reflects something that you could have done better. Even the people who … Continue reading Relax, you haven’t been fired. How to get better at accepting negative feedback
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions
September 23, 2024 Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with. BY Jeff Beer Back in … Continue reading Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Uptempo on September 20, 2024 Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets … Continue reading Fueling better marketing plans with Shell by Uptempo
August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity
