Tag Archives: Better

Making the most of your martech by better managing stakeholders

Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments. Jim Yu on April 3, 2020 I’ve long been an advocate of balance and alignment within the Golden Triangle framework – people, process and technology – as prerequisites to the success of any business solution or strategy. Today I … Continue reading Making the most of your martech by better managing stakeholders

Why is it Better to Outsource Your Web Design Projects?

Ankush Mahajan — March 18, 2020 As the IT industry is booming at its full swing, the businesses tend to adopt a smarter approach for gaining success. Web design outsourcing has greatly affected the way businesses work. It has become a crucial part of modern-day business and largely contributes to business growth. Businesses prefer outsourcing … Continue reading Why is it Better to Outsource Your Web Design Projects?

5 Partner Marketing Tips For A Better Program Experience

Amity Kapadia — March 10, 2020 In most cases, the success of a partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what you are offering to partners for sharing your brand). Typically, when companies have the right messaging and relevant rewards for channel partners, … Continue reading 5 Partner Marketing Tips For A Better Program Experience

Which is Better for Your Business: Paid Search or Paid Social?

Jake Baadsgaard — January 31, 2020 Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or services. Over the years, platforms like Google Ads and Facebook Ads just keep improving their targeting, algorithms and everything else you need to … Continue reading Which is Better for Your Business: Paid Search or Paid Social?