April 21, 2025 There’s a better way for companies to partner with startups BY Tom Ferguson How do big companies evolve? How do they learn to do something new? These are questions that have taken up untold pages of books, magazines, and journal articles. As a venture capitalist (VC) in water, I’ve seen firsthand that most … Continue reading There’s a better way for companies to partner with startups
April 12, 2025 5 ways to cultivate curiosity and become a better leader BY Tony Martignetti Curiosity isn’t just a valuable personality trait—it’s a leadership superpower. In a business environment where innovation dictates success, curiosity serves as the catalyst for breakthroughs and industry reinvention. Yet, despite its transformative potential, curiosity remains one of the most undervalued … Continue reading 5 ways to cultivate curiosity and become a better leader
April 12, 2025 Why delegating tasks is so hard—and how to get better at it Subscribe to A Cup of Ambition. A biweekly newsletter for high-achieving moms who value having a meaningful career and being an involved parent, by Jessica Wilen. To learn more visit acupofambition.substack.com. BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and … Continue reading Why delegating tasks is so hard—and how to get better at it
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. Mike Pastore on April 11, 2025 There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first … Continue reading HubSpot Marketing Hub is moving up to better serve larger marketing teams
April 01, 2025 How the athlete mindset can make you a better entrepreneur BY Victoria Repa What do David Beckham, Shaquille O’Neal, and Serena Williams have in common—aside from their standout sports careers? They’ve all built thriving businesses. Sure, having capital and global name recognition helps. But reducing their business success to just fame only tells … Continue reading How the athlete mindset can make you a better entrepreneur
March 16, 2025 Want to get along with your boss better? Here are 3 ways to manage up BY Shalene Gupta While we’d like to think the secret to a fast promotion is all about doing a good job, your relationship with your boss can make or break your career. Understanding how to handle a narcissistic … Continue reading Want to get along with your boss better? Here are 3 ways to manage up
Most change management is stunningly ineffective. Here’s a middle-out approach that could improve your outcomes. Mike Pastore on January 2, 2025 Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort … Continue reading It’s time for a better approach to change management in marketing
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here’s how you can do it. Ali Schwanke on November 19, 2024 Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing … Continue reading 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops. Greg Kihlstrom on November 8, 2024 In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making … Continue reading How to use post-campaign data to make your marketing better
October 21, 2024 Relax, you haven’t been fired. How to get better at accepting negative feedback If you find yourself panicking every time your manager gives you feedback, here’s what you can do. BY Art Markman Criticism is never fun to get, because it reflects something that you could have done better. Even the people who … Continue reading Relax, you haven’t been fired. How to get better at accepting negative feedback
