Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails
An effective CRM strategy needs to include a way to collect, organize and take action with your data. Darcy Kurtz on March 1, 2019 In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their … Continue reading 4 simple ways small businesses can use data to build better customer relationships
Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience
Ines Temple — February 4, 2019 Follow @inestemple — February 4, 2019 Job seekers are often surprised when they don’t receive a job offer after an interview. They wonder, “Why wasn’t I selected? What went wrong?” But imagine this scenario: I want to work in your company, but in my interview with you, I sit … Continue reading Nothing Sells Better than Enthusiasm in the Job Interview
Fatmir Hyseni — February 1, 2019 Follow @fatmirhyseni — February 1, 2019 Most people use the terms “outsourcing” and “offshoring” interchangeably- in their minds, they are the same thing. However, it’s important to note that outsourcing is actually a much broader term than this, and doesn’t necessarily involve offshore work. Both nearshoring and offshoring offer … Continue reading Nearshoring vs Offshoring – Which is Better for Your Business?
Conor Bond — January 31, 2019 — January 31, 2019 Getting people to your website isn’t easy. And isn’t cheap, either. Clicks cost money. Impressions cost money. Blogg—ahem—content marketing extraordinaires cost money. This pensive gentleman needs money for small plants and non-branded laptops. And although there are ways to get more out of your online … Continue reading Pop-ups vs. Chatbots: Which Works Better for CRO?
Deanna Ritchie — January 30, 2019 — January 30, 2019 Pexels / Pixabay Thanks to your smartphone, you can easily set and be reminded of the doctor’s appointments, your kids’ school play, and conferences. Even minor tasks like picking-up milk or responding to an email are better with a quick reminder. It’s so much more … Continue reading How You Can Make a Calendar That Works to Make You Better
Nicole Blanckenberg — January 29, 2019 Follow @https://twitter.com/NicoleBlancken — January 29, 2019 Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the difference between your ideal shopper catching your content, or your content being a complete traffic dead-zone. The first thing you … Continue reading YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research
Choncé Maddox — January 22, 2019 — January 22, 2019 Business owners deal with the constant pressure of always being ‘on’ and actively doing work to improve the company’s standing. If you run a seasonal business, this is not always the case. The other day, my husband was chatting with our neighbor who is a … Continue reading Is It Better to Have a Seasonal Business?
Rick Goodman — January 17, 2019 Follow @DrRickGoodman — January 17, 2019 gabrielle_cc / Pixabay We’re knee-deep into the New Year’s resolution season—the part of the year where many of us make goals for personal or professional self-improvement. Yet goal-setting itself is a learned skill, and it’s not necessarily one that comes easily to every … Continue reading How Leaders Can Set Better Goals