Brett Loney — February 18, 2018 — February 18, 2018 FirmBee / Pixabay It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available … Continue reading 3 Reasons Why Facebook Video Ads Are Better Than TV
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018 There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today
Kaitlyn Hammond — February 12, 2018 — February 12, 2018 As a business owner, you spend your time thinking, acting and communicating, punctuated by too many interruptions. Maybe you’ve taken a time management course without realizing any improvement. Here are 13 tips to help you get better control on how you spend your time: Track … Continue reading Better Manage Your Time: 13 Tips for Business Owners
Brian Sutter — February 8, 2018 Follow @SmallBizBrian — February 8, 2018 Small business owners know the value of email marketing. 50% of them say they send marketing emails to their customers. That puts email in second place as the most popular small business marketing tactic. Only having a website is used more often. Email … Continue reading 5 Simple Ways to Send Better Emails
Dusti Arab — February 4, 2018 — February 4, 2018 Maialisa / Pixabay Your inbox is the source of many things – and one of them is likely stress. Think about how many emails you received last week. How many hours did you spend in your inbox, deleting, archiving, responding, procrastinating… Now think about how … Continue reading 8 Quick Tips For Writing Better Cold Emails
April Dodson — January 31, 2018 Follow @bidslotprogram — January 31, 2018 At one point or another, we may have all dreamt of working for or owning a Fortune 500 company alongside other big names like Walmart, Exxon Mobil, Apple, and General Motors. With a rapidly changing economy and shifting mindsets towards what it means … Continue reading Bigger Isn’t Always Better: Learning to be a Key Player in Your Own Game
AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone
Joao Romao — January 26, 2018 Follow @joaoromaolx — January 26, 2018 Facebook, Mark Zuckerberg, Goals. We’ve been writing about Facebook’s constant changes to its newsfeed. We’ve been advising how to survive the reach crush, the dangers (and unsustainability) of the clickbait culture, why understanding how Facebook works is tough and even some tests with … Continue reading Fixing Facebook: A “Better” Newsfeed and a Chance for Journalism
Amanda Clark — January 26, 2018 Follow @GrammarChicInc — January 26, 2018 illustrade / Pixabay LinkedIn has a solid reputation as the jobseeker’s social platform of choice; while it’s certainly possible to look for jobs and develop connections on Facebook and Twitter, LinkedIn remains the most powerful online channel for expanding your professional network. This … Continue reading 3 Simple Ways to Network Better on LinkedIn
Jimmy Rodela — January 25, 2018 Follow @dbjim21 — January 25, 2018 Social media has become much more visual over the years, and it should come as no surprise that photos have taken center stage. For businesses, that means they need to be able to come up with photos that look good, stand out, and … Continue reading 3 Ways to Come Up with Better Photos for Social Media
