In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022. Constantine von Hoffman on November 28, 2022 Marketers are hoping more data sources will translate into better quality data. The average number of sources used … Continue reading Marketers using more data sources in search of better data quality
How to Shape a Better Workplace Environment for Your Startup Deanna Ritchie / 10 Nov 2022 If you want your startup to succeed, you need a better workplace environment that people love—and one that encourages focus and productivity. Understandably, most entrepreneurs place an early emphasis on building a strong foundation. They manage their company … Continue reading How to Shape a Better Workplace Environment for Your Startup
6 Tips for Better Time Management Joe Martin / 31 Oct 2022 Small business owners can sometimes feel there aren’t enough hours in the day to get things done. You may be busy all day, yet at the end of the day, you feel like you haven’t done half the things on your to-do … Continue reading 6 Tips for Better Time Management
What’s your relationship with your IT team??Adversarial??Collaborative??Non-existent? Here’s how to drive better results with good teamwork. Theresa Kushner on October 31, 2022 Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others. The relationship between IT and marketing, especially marketing … Continue reading 5 ways marketing and IT can work better together
By Kristin Toussaint September 22, 2022 The efforts to unionize companies like Amazon and Starbucks have clearly been popular among workers, who have voted to unionize and helped organize locations across the country. But the CEOs of those companies have been less welcoming of the labor movement. When asked if he could … Continue reading Sara Nelson to CEOs: You’re going to run a better company when you have unions
Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
5 Ways To Better Reach Your Audience Brad Anderson / 30 Jun 2022 Attempting to reach your audience is difficult, as the internet is full of information, and consumers are flooded with the constant noise of advertising, social media, and email. It can be intimidating for a company to get its message heard over the … Continue reading 5 Ways To Better Reach Your Audience
By Jeff Beer June 23, 2022 When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the … Continue reading When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”
By Sy Mukherjee June 20, 2022 Ling Shao’s 3-year-old autistic son struggles to communicate. “My youngest son, he has almost a calcified part of his forehead because he bangs it on the floor so much because he’s frustrated, and he can’t communicate what he wants,” she says. “It’s heartbreaking.” Shao, who is the … Continue reading How a tech startup is using AI to find better treatments for autism
By Jeremy Caplan June 17, 2022 This article is republished with permission from “Wonder Tools,” a newsletter that helps you discover the most useful sites and apps. Subscribe here. I spend a couple hours each day typing out emails, documents and journal entries. In this post I’m sharing some useful little writing aids I like, following … Continue reading Here are the 7 tools that will make you a better writer
