by Keith Reinhardt January 17, 2016January 17, 2016 Whether you realize it or not, there’s a price tag attached to every email address in your database. How well you manage the quality of those addresses can mean the difference between: A profit or a loss on your email marketing efforts; A Rolodex of satisfied customers … Continue reading Email Address Quality – The Benefits of a Clean List
by James Lucas January 15, 2016January 15, 2016 Split testing in email marketing has been around as long as the channel itself. But what are the benefits of using split tests for your campaigns? Reuse the Results The best split tests are the ones where the results can be re-used over future emails to continue … Continue reading The Benefits of Using Split Tests for Your Email Campaigns
by Emily Russen January 15, 2016January 15, 2016 We all know the importance of writing a job description properly. If you fail to have a top notch job description, you can attract the wrong candidates to your position, which does not benefit your company. Let’s take a step back. A job description “summarizes the duties … Continue reading How a Killer Job Description Has Benefits Beyond Basic Recruiting
by James Meincke January 6, 2016 Follow @jamesmeinckeJanuary 6, 2016 During these fall months, fantasy football often dominates office conversations. From injury alerts to real-time scoring, in and out of the workplace it wins our attention. But is it possible to direct an element of sports on your sales KPIs? The success of a handful … Continue reading 7 Benefits of Sales Gamification For Your Startup Sales Team
by Louis Foong December 25, 2015 Follow @thealeagroupDecember 25, 2015 I’ve spoken a lot on this blog about the importance of combining the skills and knowledge of sales and marketing departments in order to generate higher quality leads and boost conversion rates. This week’s infographic from Zoominfo talks about account based marketing, which targets specific … Continue reading 9 Killer Benefits of Account-Based Marketing [Infographic]
by Scott Lambert December 22, 2015 Follow @xcellimarkDecember 22, 2015 Are you thinking about hiring marketing staff for your business? As your company looks to cultivate new prospects, it’s natural to consider adding inbound marketing specialists to your team. Hiring new team members to execute complicated marketing projects isn’t always a slam dunk. In fact, … Continue reading Hire or Outsource? 7 Benefits of a Digital Agency
by Tim Backes December 20, 2015December 20, 2015 One term frequently tossed around when talking to any digital marketer who works on SEO is building backlinks. For anyone unfamiliar with the finer points of SEO and link building, backlinks may not mean much. But in regards to your business website’s presence in search engines, they’re … Continue reading The Benefits of Having an Agency Manually Build Backlinks
by Sarah Goodall December 12, 2015December 12, 2015 Social Media Today together with Hinge Marketing recently released a new research report about “Understanding employee advocacy on social media.” It’s a great read, particularly because it explores the correlation between revenue growth rate and employee advocacy adoption. One very telling result shows nearly 31% of high … Continue reading Social Advocacy Benefits For Both Employer And Employee
by Michael Wight December 9, 2015December 9, 2015 The future is bright for video marketing and there’s no doubt about it. At present, more than 64 percent of the world’s Internet population prefers to watch videos rather than read text. According to industry forecasts, this ratio is going to hit 80 percent by 2019. Moreover, … Continue reading How To Reap The Benefits of Video Marketing
by Govind Agarwal November 22, 2015 Follow @submitedgeNovember 22, 2015 Website owners constantly work towards covering all aspects to ensure top ranking of their page. One factor that largely influences search ranking is the site’s load time. Page load time is considered by Google as a ranking factor. Content Delivery Networks (CDNs) help optimize page … Continue reading Enhance Your SEO Activity: Benefits Of A Content Delivery Network
