Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
Elise Gould — August 15, 2017 — August 15, 2017 Despite a lot of talk and effort to change towards diversity and inclusion, major technology companies are still made up of mostly white men. Minorities and women are underrepresented in the tech industry. Diversity and inclusion is a struggle in the tech world. Compared with … Continue reading Do I Belong Here? Diversity and Inclusion In the Workplace
Bonnie Harris — March 2, 2017 Follow @waxmarketing— March 2, 2017 We all love quizzes as part of the marketing mix. In the digital marketing world, it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content for you to choose … Continue reading Quizzes Belong in Your Marketing Mix
By Vanessa DiMauro, Published October 26, 2014 Your content is well-written and well-produced, engaging, even useful. But is your audience really paying attention? We all know what it’s like when someone won’t stop talking — it’s very hard to stay engaged. Have you tried listening to your audience instead? Online communities are primordial (pre-web, even) … Continue reading Why Listening Communities Belong in Your Marketing Strategy
