April 07, 2025 What’s behind the rise in interim CEOs BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading What’s behind the rise in interim CEOs
Tag Archives: behind
AI adoption accelerating, but many fall behind: IAB report
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025 AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report
See Brad Pitt behind the wheel in the trailer for ‘F1’
See Brad Pitt behind the wheel in the trailer for ‘F1’ The Apple Originals movie arrives in theaters and IMAX this June. anna washenko Updated Fri, Mar 14, 2025 The full trailer dropped today for Apple’s F1 movie. The film is getting an international theatrical release starting June 25, and will be in … Continue reading See Brad Pitt behind the wheel in the trailer for ‘F1’
Invest in women or prepare to fall behind
March 08, 2025 Invest in women or prepare to fall behind BY Wema Hoover I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the … Continue reading Invest in women or prepare to fall behind
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
The science behind high-performing calls to action
Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Stephanie Trovato on December 19, 2024 Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only … Continue reading The science behind high-performing calls to action
Behind Google’s And Meta’s Secret Partnership
Behind Google’s And Meta’s Secret Partnership by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2024 The European Union (EU) is probing deeper into a secret Google and Meta partnership that targeted Instagram ads to minors. We learn this as GroupM released its forecast estimating that overall, digital ads could make up as much as 82% of … Continue reading Behind Google’s And Meta’s Secret Partnership
Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark
Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark Forget about RCS performance, the error rate is the important bit here. igor bonifacic Tue, Dec 10, 2024 Google Google debuted Willow, its latest quantum chip, on Monday, and if you’ve spent any time online since, you’ve undoubtedly run into some breathless … Continue reading Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark
The hidden truth behind job market numbers and how they influenced the vote
November 10, 2024 The hidden truth behind job market numbers and how they influenced the vote Employment numbers looked promising, but voters sent a clear message that the economy still feels far from healthy. BY Nelson Chu The 2024 election results have laid bare a stark reality: Americans aren’t buying the rosy economic picture painted by recent … Continue reading The hidden truth behind job market numbers and how they influenced the vote
Behind the scenes of Betterment’s B2B brand awareness campaign
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. Constantine von Hoffman on October 2, 2024 Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to … Continue reading Behind the scenes of Betterment’s B2B brand awareness campaign