Tag Archives: behind

The truth behind MACH-based DXPs: Benefits, risks and key considerations

Risk Management

Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors. Gene De Libero on March 13, 2023 The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely … Continue reading The truth behind MACH-based DXPs: Benefits, risks and key considerations →

3 reasons marketers are 10 years behind with agile — and how to catch up

Marketing Agility

Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Stacey Ackerman on March 8, 2023 I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in … Continue reading 3 reasons marketers are 10 years behind with agile — and how to catch up →

This new podcast wants to get at the drama behind some of the biggest deals

Podcasts Marketing

  By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals →

Behind the design of Twitter’s blue check—and how it became a polarizing symbol

Twitter Under Fire

  By James I. Bowie November 08, 2022 Elon Musk’s newly unveiled plan to allow Twitter users to sport the social media platform’s coveted blue check for a mere $7.99 per month has focused unprecedented attention on the symbol. In some sense, the fate of the company—financially, culturally, and politically significant as it is—hangs on … Continue reading Behind the design of Twitter’s blue check—and how it became a polarizing symbol →

Don’t Leave Any Demo Behind In Alt Measurement Movement

MediaPost-MarketingGuide

Don’t Leave Any Demo Behind In Alt Measurement Movement by Dave Morgan , Featured Contributor, August 18, 2022 The following was previously published in an earlier edition of Media Insider. The tectonic plates of media measurement are moving, as digital media behaviors upend decades-old approaches to measuring the world of TV audiences and advertising, giving … Continue reading Don’t Leave Any Demo Behind In Alt Measurement Movement →

Why the audio engineer behind your favorite indie albums sticks to analog

Design Experimentation

By KC Ifeanyi   This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us. While mastering Tuareg musician Mdou Moctar’s acclaimed 2021 album, Afrique Victime, audio engineer Heba Kadry had one overarching priority: to … Continue reading Why the audio engineer behind your favorite indie albums sticks to analog →

Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle

Google Tools

By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle →

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