Tag Archives: behind

AI adoption accelerating, but many fall behind: IAB report

IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025    AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report →

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? →

Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark

  Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark Forget about RCS performance, the error rate is the important bit here. igor bonifacic   Tue, Dec 10, 2024 Google Google debuted Willow, its latest quantum chip, on Monday, and if you’ve spent any time online since, you’ve undoubtedly run into some breathless … Continue reading Google’s Willow quantum chip breakthrough is hidden behind a questionable benchmark →

The hidden truth behind job market numbers and how they influenced the vote

November 10, 2024 The hidden truth behind job market numbers and how they influenced the vote Employment numbers looked promising, but voters sent a clear message that the economy still feels far from healthy. BY Nelson Chu The 2024 election results have laid bare a stark reality: Americans aren’t buying the rosy economic picture painted by recent … Continue reading The hidden truth behind job market numbers and how they influenced the vote →

Behind the scenes of Betterment’s B2B brand awareness campaign

How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. Constantine von Hoffman on October 2, 2024   Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to … Continue reading Behind the scenes of Betterment’s B2B brand awareness campaign →