Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise. By Kevin Haag Published on July 22, 2026 Enterprises love the activation dream. Real-time personalization, omnichannel orchestration, journeys that actually feel one-to-one. They buy all the technology, thinking it will make the … Continue reading The missing layer behind customer data ROI
Your deals aren’t won or lost on product alone. Learn why personality, politics, culture, and unseen stakeholders often determine the outcome. By Scott Gillum Published on July 6, 2026 Every sales and marketing effort comes down to the same goal: getting someone to take action — register for a webinar, download a case … Continue reading The hidden forces behind B2B buying decisions
June 13, 2026 Meet the designer behind NYC’s charming World Cup campaign BY Diana Budds How do you build excitement among 8.5 million New Yorkers (and 1.2 million tourists) for the World Cup? You start with deep research on the city’s beloved colors and symbols and then turn that into something like the joyful, nostalgic, … Continue reading Meet the designer behind NYC’s charming World Cup campaign
March 19, 2026 Spring equinox 2026: Time, meaning, and the science behind the turning of the seasons BY Shannon Cudd Spring is a glorious, warm season after the harsh cold of winter—filled with light and more sun-induced vitamin D. Friday, March 20, 2026 (at exactly 10:46 a.m. ET), marks both its triumphant return in the Northern … Continue reading Spring equinox 2026: Time, meaning, and the science behind the turning of the seasons
Marketing The Seahawks: Data Behind Fandom Deals by Laurie Sullivan , Staff Writer, February 2, 2026 The estate of Paul Allen, owner of the Seattle Seahawks and Microsoft cofounder, refuted allegations by ESPN that the team would go up for sale the day after Super Bowl LX, where they will face off against the New England Patriots. … Continue reading Marketing The Seahawks: Data Behind Fandom Deals
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
November 15, 2025 The hidden reasons behind underperformance
September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected. … Continue reading How to make decisions you can stand behind regardless of the outcome
July 09, 2025 The secret behind innovation that matters: Scale BY Florian Schattenmann Everyone loves the “aha” moment—that big idea, concept, or insight. But real impact happens when innovation takes root, at scale. This is where the rubber really meets the road. We are facing some of the biggest global challenges in decades—from socioeconomic changes and … Continue reading The secret behind innovation that matters: Scale
April 27, 2025 Is Apple falling behind on hardware? BY Sam Byford If you’ve followed Apple for any length of time, you’ve no doubt come across the notion that the company doesn’t rush into adopting cutting-edge technology; instead, it waits until it can do it right. “We don’t feel an impatience to be first,” CEO … Continue reading Is Apple falling behind on hardware?
