Tag Archives: behind

How to make decisions you can stand behind regardless of the outcome

September 19, 2025 How to make decisions you can stand behind regardless of the outcome In April, when Duolingo’s CEO, Luis von Ahn, announced the company was going “AI-first,” he wasn’t just making a strategic decision. He was stepping into a spotlight few leaders envy. The decision was bold. The backlash was immediate and unexpected.  … Continue reading How to make decisions you can stand behind regardless of the outcome

The secret behind innovation that matters: Scale

July 09, 2025 The secret behind innovation that matters: Scale BY Florian Schattenmann Everyone loves the “aha” moment—that big idea, concept, or insight. But real impact happens when innovation takes root, at scale. This is where the rubber really meets the road. We are facing some of the biggest global challenges in decades—from socioeconomic changes and … Continue reading The secret behind innovation that matters: Scale

What’s behind the rise in interim CEOs

April 07, 2025 What’s behind the rise in interim CEOs BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading What’s behind the rise in interim CEOs

AI adoption accelerating, but many fall behind: IAB report

IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. Angelina Eng on March 24, 2025    AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are … Continue reading AI adoption accelerating, but many fall behind: IAB report

What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Where did these roles come from? What do they do? How do they do it? MarTechBot on February 17, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: … Continue reading What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

The science behind high-performing calls to action

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Stephanie Trovato on December 19, 2024     Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only … Continue reading The science behind high-performing calls to action