Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior by Laurie Sullivan , Staff Writer @lauriesullivan, August 4, 2017 Search data pulled from top pet supply websites during the month of June 2017 provides brands with insight into how they should tailor their advertising messages toward cat owners versus dog owners. It’s … Continue reading Dog Vs. Cat Search Data Shows Major Gap In Annual Income, Behavior
Jim Haudan — June 20, 2017 Follow @jhaudan— June 20, 2017 LisaAttractLove / Pixabay I’ve interacted with dozens of executive teams in my career, and it always happens. The seven, 10, or more men and women on the executive team each have an IQ of 160, but their IQ as a team seems like a … Continue reading The One Behavior That is Eroding Trust in the Workplace
Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position
Tax Time Shows Shifts In Online Behavior, Device Use by Laurie Sullivan @lauriesullivan, April 14, 2017 Junk food and candy beat out alcohol as American’s favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% said they even fantasized about not fling to see what happens, according to findings in … Continue reading Tax Time Shows Shifts In Online Behavior, Device Use
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
John Nemo — January 6, 2017 Follow @JohnNemoPR— January 6, 2017 Leadership Expert and CEO Nigel Green shares the singular, defining approach that separates good leaders from great ones. Whether you’re an a solo business owner or the CEO of a Fortune 500 company, leadership is something you can’t live without. If you want to … Continue reading The 1 Simple Behavior All Great Leaders Leverage
by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays
Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals
Fred Ulrich — November 9, 2016 — November 9, 2016 Competition among credit cards is becoming increasingly intense. And with the current market offering low introductory offers and rich acquisition incentives, it is becoming harder and harder to retain loyal customers. A 2016 survey conducted by CreditCards.com revealed that 24% of respondents indicated a card … Continue reading Increase Sticky Behavior to Prevent Credit Card Switching
