Tag Archives: Begins

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It by Joe Mandese  @mp_joemandese, April 13, 2022 Dentsu International has quietly begun to integrate so-called attention metrics into both its media planning and buying systems and has begun transacting media buys based on it, the agency’s Chief Investment Officer disclosed during an Advertising Research Foundation panel discussion … Continue reading Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019   There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO

Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…

As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…