Tag Archives: Begins

Google begins refunding Stadia hardware purchases made on the Google Store

Google is (unsurprisingly) shutting down Stadia in January   Kris Holt @krisholt Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still have access to their games and be able to play them until January 18, 2023. … Continue reading Google begins refunding Stadia hardware purchases made on the Google Store

Google Begins To Release Maps, Search, Shopping Features

Google Begins To Release Maps, Search, Shopping Features by Laurie Sullivan  @lauriesullivan, November 17, 2022 Google announced the release of features on Thursday related to Maps, Search and Shopping. Many were announced during its Search On event in September, but they are just now starting to roll out. A new augmented reality (AR) shopping feature launched … Continue reading Google Begins To Release Maps, Search, Shopping Features

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It by Joe Mandese  @mp_joemandese, April 13, 2022 Dentsu International has quietly begun to integrate so-called attention metrics into both its media planning and buying systems and has begun transacting media buys based on it, the agency’s Chief Investment Officer disclosed during an Advertising Research Foundation panel discussion … Continue reading Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It

A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019   There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO