Shanai Bemis — November 7, 2019 If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. General Social Media Terms The first step to gaining an understanding of social … Continue reading The Beginner’s Guide to Social Media Terms
Nick Veneris — October 24, 2019 A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. … Continue reading A Beginner’s Guide to Understanding Affiliate Marketing
Greetje den Holder — October 2, 2019 Follow @GdenHolder You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at … Continue reading Instagram Ads: Best Practices for Beginners
Sylvia Moses — October 1, 2019 Workflow management is a crucial part of organizing and optimizing projects. Learn everything you wanted to know about workflows in this guide. What do project managers love even more than on-time and under-budget delivery? Workflows. Workflows bring much needed order and predictability to the project management process. If you … Continue reading The Complete Beginner’s Guide to Workflow Management
William Harris — September 8, 2019 Follow @wmharris101 — September 8, 2019 In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the … Continue reading Selling on eBay: A Beginner’s Guide for Online Retailers
Britt Laeger — April 24, 2019 — April 24, 2019 Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad we placed in the newspaper last month really the reason we’re seeing an uptick in store visits? Or, is the … Continue reading The Beginner’s Guide to Digital Marketing Analytics
Nico Prins — March 6, 2019 Follow @nhdprins — March 6, 2019 Effective onboarding is an overlooked art form. Think about the times you’ve started a new job in the past. More than likely, you’ll have sat down with HR to go over some dry procedural stuff. Then maybe your new team leader pointed out … Continue reading Beginner’s Guide to Onboarding Employees
Akvile DeFazio — March 5, 2019 — March 5, 2019 Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective … Continue reading Facebook Ecommerce: The Complete Beginner’s Guide
Aastha Sirohi — January 2, 2019 — January 2, 2019 If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that … Continue reading How to Do Email Marketing: A Beginner’s Guide
Nicole Blanckenberg — December 4, 2018 Follow @https://twitter.com/NicoleBlancken — December 4, 2018 One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable insights into your … Continue reading Google Analytics For eCommerce: A Complete Beginner’s Guide
